Publix Logo

Publix LogoPublix Logo PNG

The sign indicates a place where fresh and natural products are sold. The Publix logo narrows the search area, showing that the network points are always located near the house. The store will become the center where residents of the area will go for shopping.

Publix: Brand overview

Founded: September 6, 1930
Founder: George W. Jenkins
Headquarters:
Lakeland, Florida, U.S.
Website: publix.com

Publix is ​​a trademark of Publix Super Markets, Inc. from the USA, a regional grocery chain. It is privately held and wholly owned by members of the Jenkins family and employees of the corporation. Supermarkets operate throughout the southeastern zone of the country, including Florida, Georgia, Alabama, Virginia, North Carolina, Tennessee, South Carolina. The largest number of retail outlets (831) are concentrated in the state of Florida. The central office is located in the city of Lakeland. The founder of the organization is George W. Jenkins, who registered it in 1930. Today it ranks 12th among the top 100 American firms in terms of work conditions. These are the data of Fortune magazine for the 2019th year. And Forbes ranked it 7th on the list of America’s largest private companies.

The chain of stores was opened by a person who is well versed in sales: before that, Jenkins had been a manager and salesman at Piggly Wiggly for four years. He established his first retail outlet in Winter Haven, Florida, in a 3,000-square-foot building. Five years later, he launched a second store, calling it the Economy Food Store.

Despite the Great Depression raging in the country, its commercial network was profitable, so in 1940 the owner opened the first supermarket. It was equipped with the latest technology: air conditioning, music, freezers, refrigerated display cases, automatic doors, flower and donut sales departments. After World War II, businessman George W. Jenkins bought competing for All American grocery stores and replaced them with Publix Super Markets.

In 1957, the entrepreneur launched a full-service bakery at each outlet. They have supplanted donut departments. In addition to bakery products, the commercial network also produces delicacies, dairy products, and other food products. It currently has 1,239 points of sale located domestically.

Meaning and History

Publix Logo History

What is Publix?

Publix is a US supermarket chain founded by entrepreneur George W. Jenkins in 1930. It is legally a privately owned corporation with stakes held by its employees and family members of the founder. The office is located in Lakeland, Florida.

When opening the first store, Jenkins chose the name Publix for it. It used to be part of the name of the ruined luxury cinemas Publix Theaters Corporation. The founder said that he just liked the word’s sound, but the cinemas were closing anyway, and they no longer needed it. Therefore, he borrowed it, making the basis of the emblem.

The main trend of the Publix logo change is a simplification. Every year the badge lost some secondary elements. This continued until the “squeeze” was left of it; the essence is a stylized letter “P.” The fact is that the owner of the supermarket chain chose a text emblem (name), sometimes supplementing it with various details. Depending on the period, these were geometric figures, images of architectural objects, and informational inscriptions. You can see their evolution in more detail below.

1930 – 1948

The fundamental principle of the Publix logo is the name. It served as a sign that was installed on old and new supermarket buildings when new points of sale appeared. At different times it was designed in different ways but always adhered to current trends and customer reactions. A deep subtext was also necessarily invested so that the symbolism corresponded to the intent and purpose.

1948 – 1952

Publix Logo 1948

The three-level emblem contained the main information about the stores – the name, type of outlet, and slogan. Each line was designed in an individual style. At the top, the letters were huge and blocky, complete with side shadows. In the middle, the signs were on a dark rectangle. At the bottom, the glyphs were thin and small on a striped background with a white backing.

1952 – 1955

Publix Logo 1952

The logo depicted a two-story building – in fact, an artistic redrawing of the store. The lines were thin, contoured, and sometimes dashed. Automatic sliding doors and large glass showcases already complimented the large building. In the center was a high pediment with a vertical inscription. To the supermarket’s right was a sprawling palm tree with a curved trunk. The designers placed the brand’s name on the left, providing it with an informal typeface. The inscription formed a kind of arch, and the elongated “P” leg went beyond the corner wall of the store. The bottom part was occupied by the word “Markets.”

1955 – 1957

Publix Logo 1955

The Publix logo features a refurbished store building with covered parking on the sides. The palm tree from the logo disappeared as an insignificant element since, by that time, many already knew that the supermarket was located in the country’s southern zone. To the vertical inscription on the facade, two more were added – horizontal, placed on the roofs of parking lots. The designers also moved the retail chain’s name from left to right and placed it in a circle with a dotted border. They chose a large white elongated font to make the text stand out clearly on a dark background. Subsequently, this sign was separated into a separate logo.

1957 – 1958

Publix Logo 1957

After the store’s reconstruction, its building became even larger. It got a high arch, the shape of the roof of the parking area was changed, and the pediment was completely redone, which remotely began to resemble an open book. The inscription on the round badge remained the same, but the background was slightly lightened.

1958 – 1972

Publix Logo 1958

This version of the sign adorned the facades of shops until 1972. It was simple and consisted of a name in long and bold type with a dotted line along the outline. The word “Publix ” occupied the central place,” and below, there was a small inscription “market.” It was almost imperceptible, yielding attention to the upper part. All elements were in a white circle, placed in a green square.

1972 – today

Publix Logo 1972-present

This period is famous because it marked the beginning of the iconic version of the logo – color, with rounded letters and conceptually close to the company’s strategy. It was he who opened the era of the capital “P.” The sign was not only part of the name of the supermarkets – it denoted a road with a parking lot. Therefore, it can be interpreted as a welcoming symbol inviting all passers-by and passing to wrap up in the store.

The first letter from the name of the trading network is used as an icon. It is painted white to contrast better with the green elements. The upper lumen (ring) has a solid dark green fill, and a light green square background is located around the sign. In the lower right corner is the word “Publix.” It consists of lowercase characters except for the first. Moreover, “P” looks like an inverted “b” – both in shape and size. The dot above the “i” has been made much larger than usual to match the circle in the in-letter lumen of the graphic.

1972 – 2003

Publix Logo 1972

The designers removed the blocky “P” and the square it was in and enlarged the word “Publix.” The color and shape of the letters remained the same: they were rounded and olive green.

1972 – 1979

Publix Logo 1972-1979

The light green square with a single “P” in the shape of a circular bypass returned to the Publix emblem. The designers placed it to the right of the name of the trading network and supplemented it with the word “Markets” at the bottom of the niche. The font was thin, lowercase, and with minimal letter spacing.

2003 – today

Publix Logo 2003

The personal brand sign is an inscription with a wider arrangement of letters than in the first version. The designers removed the rest of the details, leaving the verbal designation of the trade network, intended not only for the emblem but also for the signs. The logo looks almost identical to the previous version – with the same rounded symbols without corners, smooth lines, the same “P” and “b.” The color is also preserved. The only difference is in the presence of free space between the letters and the reduced point above the “i,” which the developers have returned to its normal value.

2012 – today

Publix Logo 2012-present

The last identity update took place in 2012 when the trading company switched to a graphic icon, sometimes accompanied by a corporate inscription. The icon has a round shape and contains the letter “P” inside, which echoes the original version of the logo. The designers have shortened the leg but retained the similarity to the ring road. The letter is colored white, and the gap and background are green.

Font and Colors

Publix Emblem

The symbol of Publix’s visual identity has always been based on its name. It was used in various ways, but it always remained rounded, soft, with smooth transitions and smooth lines. Moreover, the developers transferred the text style to the icon, which also used an element from the name of the supermarket chain – the letter “P.”

The designers opted for a typeface reminiscent of Opificio Bold and Sinn Bold to match the emblem with the chosen concept. Although they are not identical to what is shown on the logo, they are still quite close, especially the letters “u” and “b.” The differences mainly concern “P,” which has more curves and is characterized by a friendly look. The second font was designed by Alec Julien and was first published by Haiku Monkey.

Publix Symbol

The key identity palette is a combination of white and green light and dark shades. This choice is not accidental since the brand is engaged in the sale of products and their production. Particular emphasis is placed on flour-baked goods and dairy products, which are usually white. Green in the palette means naturalness because it is the color of nature, a symbol of the safety and environmental friendliness of products. He is also associated with pharmacies that operate in Publix supermarkets.

Publix color codes

Forest Green Hex color: #3e902d
RGB: 62 144 45
CMYK: 57 0 69 44
Pantone: PMS 355 C

What does the Publix logo mean?

On the retail chain logo in the center of the circle, there is a P, which depicts the ring road, hospitably inviting you to stop by the store. Below is the title. The letters P and b repeat each other and the path with the parking around the supermarket.

What is Publix’s motto?

The retail chain, which has now become a full-cycle customer service franchise, has its slogan. Her motto is “Where Shopping is a Pleasure.” It was adopted in 1954 and has never changed, supporting the concept of a supermarket.

When did Publix change their logo?

The transition to a single mark took place in 1972. And the last changes to the retail chain logo took place in 2012, when the current version of the emblem was approved: a white “P” in the center of a green circle. In this case, all previous versions are also used.

What color is the Publix logo?

The color of the Publix logo is green. But over the years, its shades varied from light to dark. According to the RGB standard (code # 3e902d), it contains more than half the green (56.47%), almost a quarter of the red (24.31%), and some blue (17.65%).