Publix Logo

Publix Logo PNG

The sign indicates a place where fresh and natural products are sold. The Publix logo narrows the search area, showing that the network points are always located near the house. The store will become the center where residents of the area will go for shopping.

Meaning and History

When opening the first store, Jenkins chose the name Publix for it. It used to be part of the name of the ruined luxury cinemas Publix Theaters Corporation. The founder said that he just liked the word’s sound, but the cinemas were closing anyway, and they no longer needed it. Therefore, he borrowed it, making the basis of the emblem.

The main trend of the Publix logo change is a simplification. Every year the badge lost some secondary elements. This continued until the “squeeze” was left of it; the essence is a stylized letter “P.” The fact is that the owner of the supermarket chain chose a text emblem (name), sometimes supplementing it with various details. Depending on the period, these were geometric figures, images of architectural objects, and informational inscriptions. You can see their evolution in more detail below.

What is Publix?

Publix is a US supermarket chain founded by entrepreneur George W. Jenkins in 1930. It is legally a privately owned corporation with stakes held by its employees and family members of the founder. The office is located in Lakeland, Florida.

1930 – 1948

The fundamental principle of the Publix logo is the name. It served as a sign that was installed on old and new supermarket buildings when new points of sale appeared. At different times it was designed in different ways but always adhered to current trends and customer reactions. A deep subtext was also necessarily invested so that the symbolism corresponded to the intent and purpose.

1948 – 1952

The three-level emblem contained the main information about the stores – the name, type of outlet, and slogan. Each line was designed in an individual style. At the top, the letters were huge and blocky, complete with side shadows. In the middle, the signs were on a dark rectangle. At the bottom, the glyphs were thin and small on a striped background with a white backing.

1952 – 1955

The logo depicted a two-story building – in fact, an artistic redrawing of the store. The lines were thin, contoured, and sometimes dashed. Automatic sliding doors and large glass showcases already complimented the large building. In the center was a high pediment with a vertical inscription. To the supermarket’s right was a sprawling palm tree with a curved trunk. The designers placed the brand’s name on the left, providing it with an informal typeface. The inscription formed a kind of arch, and the elongated “P” leg went beyond the corner wall of the store. The bottom part was occupied by the word “Markets.”

1955 – 1957

The Publix logo features a refurbished store building with covered parking on the sides. The palm tree from the logo disappeared as an insignificant element since, by that time, many already knew that the supermarket was located in the country’s southern zone. To the vertical inscription on the facade, two more were added – horizontal, placed on the roofs of parking lots. The designers also moved the retail chain’s name from left to right and placed it in a circle with a dotted border. They chose a large white elongated font to make the text stand out clearly on a dark background. Subsequently, this sign was separated into a separate logo.

1957 – 1958

After the store’s reconstruction, its building became even larger. It got a high arch, the shape of the roof of the parking area was changed, and the pediment was completely redone, which remotely began to resemble an open book. The inscription on the round badge remained the same, but the background was slightly lightened.

1958 – 1972

This version of the sign adorned the facades of shops until 1972. It was simple and consisted of a name in long and bold type with a dotted line along the outline. The word “Publix ” occupied the central place,” and below, there was a small inscription “market.” It was almost imperceptible, yielding attention to the upper part. All elements were in a white circle, placed in a green square.

1972 – today

This period is famous because it marked the beginning of the iconic version of the logo – color, with rounded letters and conceptually close to the company’s strategy. It was he who opened the era of the capital “P.” The sign was not only part of the name of the supermarkets – it denoted a road with a parking lot. Therefore, it can be interpreted as a welcoming symbol inviting all passers-by and passing to wrap up in the store.

The first letter from the name of the trading network is used as an icon. It is painted white to contrast better with the green elements. The upper lumen (ring) has a solid dark green fill, and a light green square background is located around the sign. In the lower right corner is the word “Publix.” It consists of lowercase characters except for the first. Moreover, “P” looks like an inverted “b” – both in shape and size. The dot above the “i” has been made much larger than usual to match the circle in the in-letter lumen of the graphic.

1972 – 2003

The designers removed the blocky “P” and the square it was in and enlarged the word “Publix.” The color and shape of the letters remained the same: they were rounded and olive green.

1972 – 1979

The light green square with a single “P” in the shape of a circular bypass returned to the Publix emblem. The designers placed it to the right of the name of the trading network and supplemented it with the word “Markets” at the bottom of the niche. The font was thin, lowercase, and with minimal letter spacing.

2003 – today

The personal brand sign is an inscription with a wider arrangement of letters than in the first version. The designers removed the rest of the details, leaving the verbal designation of the trade network, intended not only for the emblem but also for the signs. The logo looks almost identical to the previous version – with the same rounded symbols without corners, smooth lines, the same “P” and “b.” The color is also preserved. The only difference is in the presence of free space between the letters and the reduced point above the “i,” which the developers have returned to its normal value.

2012 – today

The last identity update took place in 2012 when the trading company switched to a graphic icon, sometimes accompanied by a corporate inscription. The icon has a round shape and contains the letter “P” inside, which echoes the original version of the logo. The designers have shortened the leg but retained the similarity to the ring road. The letter is colored white, and the gap and background are green.

Font and Colors

The symbol of Publix’s visual identity has always been based on its name. It was used in various ways, but it always remained rounded, soft, with smooth transitions and smooth lines. Moreover, the developers transferred the text style to the icon, which also used an element from the name of the supermarket chain – the letter “P.”

The designers opted for a typeface reminiscent of Opificio Bold and Sinn Bold to match the emblem with the chosen concept. Although they are not identical to what is shown on the logo, they are still quite close, especially the letters “u” and “b.” The differences mainly concern “P,” which has more curves and is characterized by a friendly look. The second font was designed by Alec Julien and was first published by Haiku Monkey.

The key identity palette is a combination of white and green light and dark shades. This choice is not accidental since the brand is engaged in the sale of products and their production. Particular emphasis is placed on flour-baked goods and dairy products, which are usually white. Green in the palette means naturalness because it is the color of nature, a symbol of the safety and environmental friendliness of products. He is also associated with pharmacies that operate in Publix supermarkets.

Publix color codes