UGG Logo PNG
The UGG logo is as creative and defiant as the brand’s shoes. Moreover, there are no unusual hand-drawn elements in it: the designers managed to beat the company’s name using a minimum of graphic means. The minimalist design made it a universal symbol.
The UGG logo appears on all branded products because UGG manufactures the famous UGGs. The brand was founded by two surfers, Brian Smith and Doug Jensen, who made shoes from tanned sheepskin (inside) and fleece (outside). They introduced this warm footwear in the U.S. so surfers could quickly warm their frozen feet after being in the water. The brand was founded in 1978. The headquarters location is Goleta, Santa Barbara County (California). The e-commerce center is headquartered in Flagstaff, Arizona. The company’s manufacturing sites are concentrated in Vietnam and China. Deckers Outdoor Corporation currently owns the company.
It all started with Shane Stedman. In 1971, he invented warm shoes that kept surfers’ feet from freezing in Australian waters. He registered the brand UGH-BOOTS in Australia. In 1982, the businessman shortened the name to UGH. In 1978, two surfer friends brought these shoes to the USA and created the UGG trademark to distribute sheepskin boots made by Country Leather. Then Brian Smith and Doug Jensen set up their own company. That’s how Ugg Imports was founded.
At first, Ugg boot sales were slow, so Jensen gave Smith his share and withdrew from the business. But warm sheepskin boots became increasingly popular. In 1985, Brian Smith created Ugg Holdings Inc. and registered a unique emblem as a trademark: a ram’s head with the phrase “Original UGG Boot UGG Australia.” Ugg boots drew special attention after American athletes wore them during the 1994 Winter Olympics in Lillehammer.
Meaning and History
In 1995, Deckers Brands bought the American brand from Smith. A year later, it bought the Australian brand UGH from Shane Stedman. Sales grew at double-digit rates. This did not please the Australian companies from which the idea of warm lambskin shoes was borrowed. They banded together and formed an association to fight the American corporation. As a result, litigation over the trademark began.
To avoid further problems, Deckers Outdoor Corporation rebranded its UGG Australia brand as simply UGG in 2006 at the request of the Australian Competition & Consumer Commission. The competitors argued that it was misleading customers by producing sheepskin boots in Vietnam and China and labeling them with the word “Australia. As a result, the line referring to that country disappeared from the logo. Now, only one three-letter word appears on the brand label.
What is UGG?
UGG is an American brand of lambskin and wool footwear. Under it, warm boots of different heights on soft soles are produced and sold, named after the brand Uggi. The company originated in the United States in 1978, founded by Brian Smith and Doug Jensen. Deckers Outdoor Corporation currently owns it. Its headquarters are in Goleta, California. Production facilities are located in Vietnam and China.
The UGG trademark is located on a rectangular label on the back and bottom of the warm boots. This is how the original products are labeled, so you should check the back when buying a branded product. The most common logo for this brand is the text version; the company uses no other labels. Deckers Outdoor Corporation owns the emblem, and it is registered in more than 140 countries.
The logo features the original letters “U,” “G,” and “G.” They are in uppercase Gothic script. The style is an antique monogram. The central glyph is the largest. It is so large that it partially overlaps the other two characters, which are located on the sides. All the letters are bold, with large serifs that resemble bent nails or massive horseshoes. Both “G’s” have a rounded curve, while the “U” has an elongated, funnel-shaped curve.
The emblem has no other elements, so the space where the word “Australia” used to be is empty. The brand owners did not fill the vacated space; they simply cut off the excess. The reason is that, now that the legal disputes over the rights holders have been resolved, it is automatically implied that this is an American trademark.
Font and Colors
For their logo, UGG chose a typeface similar to GemFonts’ Bog Standard Regular. They share the same curve depth, a similar semicircle radius, and identical smooth lines, but they have serifs. The classic logo palette is mostly monochrome. However, there are exceptions, as the shoe’s color plays a key role.