Crocs Logo

Crocs Logo
Crocs Logo PNG

Crocs is an American shoe brand that has gained enormous popularity worldwide. It produces specially designed foam sneakers and is relatively young because it has existed since 2002. Its founders are Lyndon “Duke” Hanson and George Boedecker Jr. They borrowed the design of Crocs from the Canadian company Foam Creations from Quebec. The first batch of unique shoes appeared in 2001. Its presentation was held during the Boat Show event in Fort Lauderdale, Florida. Two hundred pairs were sold at the time, the same number produced. Now demand has increased, and so has production capacity: more than 300 million pairs of the original sabots have been sold since then. The company is headquartered in Niwot (Colorado).

Meaning and History

Crocs Logo History
Evolution of the Crocs Logo

At first, Crocs were created as a shoe for boaters – waterproof and one-piece, which cannot be drowned in water. But then, the EVA foam products had many fans, as they proved to be incredibly comfortable. High school students especially appreciated such sabots, who used them as school shoes. Over time, the manufacturer set out to expand the coverage of the target audience, so he filed a patent application for the injection-molded crocs.

Orthopedists have concluded that they adjust to the foot individually and provide some medical benefits. In addition, the sabots of this style are recommended as a breathable work shoe, for which Crocs has also acquired a patent. It also has three certificates for design and decorative elements. The company received these in 2006, and in 2007 it applied for registration for its name and Crocs logo. And it sent requests to more than forty jurisdictions and included not only shoes but also related products such as watches, knee pads, eyeglasses, bags, suitcases, and some types of its online stores. Along the way, the firm also bought up competing and related businesses, expanding its reach.

However, its shoes are not universally admired and remain controversial in many ways. The fact is that some people still oppose the Crocs, resenting them, arguing that they look disgusting. There are even entire protest movements. But cast sabots do not give up positions and are produced in many different types and colors. By 2021, they were already available in 20 colors, various styles, and combinations. And most importantly, they have special ventilation holes, which do not allow feet to sweat. But the number of logos of this brand is much more modest: there are only three.

2002 – 2006

Crocs Logo 2002

The debut logo consisted of a green crocodile. It was located on the left side of the inscription, made in a playful font in the upper case. The letters were black with a thin white stripe in the center. It echoed their sinuous outlines, making the characters more prominent and adding to their dynamics. The alligator was smiling and looked good-natured despite its sharp fangs. On the right side below the company name was a slogan that read: “Get a Grip.” The image of a crocodile was used intentionally to emphasize the “all-terrain” nature of the branded shoes. It, like this amphibian, is perfectly adapted to both land and water.

2006 – 2019

Crocs Logo 2006

After the redesign, the crocodile had a slight change in appearance. Its sharp teeth and spines disappeared, and its eyes became round instead of elongated, which added to its good-naturedness. The animal was drawn in a circle on a black background and given a double border. The word part was placed below. It had no serifs and was lowercase. The letters looked rounded, and a bit bulky, and their ends echoed the front of the iconic shoe that the Crocs brand represented.

2019 – today

Crocs Logo

In the current version, the legendary crocodile is preserved, but it is depicted in a symbolic form resembling crocs. The front of the shoe is shaped like a long alligator snout, and the two miniature holes on it look like nostrils. The animal’s eyes are painted with slightly larger dots of contrasting color and are located on high ridges. These protrusions are shaped to form a sabot hole where the foot slips through. The brand name is in the style of the previous logo. It has not been changed.

Font and Colors of the Emblem

Crocs Emblem

All the brand identity transformation is the degradation of the crocodile image from realistic to abstract. While the early logos depicted the head and torso of the animal, the later version depicts only the head. Anatomical details are no longer shown either – the alligator is recognizable only by its outlines. And over time, the company’s name became a common noun and spread to the footwear it produces. Therefore, these sabots are called Crocs by the buyers.

The inscription in the logo is based on the Gotham Rounded Bold with bold and wide letters. They are not cut but rounded on the ends, which reminds the front of the branded shoes. An alternative option is the AG Book Rounded BQ-Bold font, which is also close to the signature style of the lettering.

Crocs Symbol

The color of the emblem is monotonous. If in the beginning, in addition to black, there was green, now it is absent. Only black and white remained.