The Michael Kors logo is a simple and elegant emblem distinguishing the brand’s elite clothing, footwear, and accessories. This minimalist design reflects elitism and high quality, focusing on the founder’s name.
Michael Kors: Brand overview
Founded: | 1981 |
Founder: | Michael Kors |
Headquarters: | New York, U.S. |
Website: | michaelkors.com |
The globally renowned American company Michael Kors Holdings Limited specializes in producing luxury clothing, footwear, and accessories. Its founder, Michael Kors, collaborated with John Idol and focused on youth fashion and impeccable quality at affordable prices.
The company was established in 1981. Initially, the factory sewed expensive clothing for sale in elite stores. The first branded store appeared only in 2005. Today, the brand owns 500 stores in 100 countries worldwide and has over 1500 boutiques in chain stores.
Unique leather bags and backpacks adorned with the signature logo are particularly popular.
Meaning and History
The author of the brand and logo is Michael Kors himself. The logo is the brand owner’s name, Michael Kors. It is applied to tags and the clothing itself. Footwear and accessories are marked with the emblem. The full logo looks like a black rectangular plate, in the center of which is a round white emblem, and below it, the brand name is executed in capital letters. The signature icon is a circle made with a thick line. Inside are the letters M and K, connected by a vertical side.
What is Michael Kors?
It is the name and surname of the designer and the name of his international company, Michael Kors Holdings Limited, later renamed Capri Holdings Limited. The trademark was established in 1981 and is engaged in the production of clothing, footwear, and accessories, including watches and bags. The holding has several offices: on the British Virgin Islands (main), in London (executive), and in New York (operational).
1981 – today
The old Michael Kors logo contains a black monogram of the brand’s first letters. Designers combined the letters “M” and “K” with a common vertical stripe. The resulting symbol looks like the letter “M” from the right side, from which two oppositely directed diagonals emerge. The glyphs are placed in a white circle with a black outline, and the ring touches the monogram’s corners at four points. By appearance, the emblem resembles a registered trademark. This is logical, as the clothing, footwear, and accessories manufacturer uses “MK” on tags to confirm the originality of the products.
2006 – today
The wordmark Michael Kors is the full brand name, formed from the founder’s surname. The phrase is written in one line and looks elegant thanks to the clear cuts at the edges of the letters and rounded lines. Designers converted all glyphs to uppercase to create visual harmony suitable for luxury companies. The strict, bold font exudes strength and confidence because the main and secondary strokes are balanced in thickness. Like the logos of many other fashion industry representatives, Serifs are absent. The used font overall resembles UnB Pro Bold from the University of Brazil, but they have some differences. It also shares elements with Gotham and Proxima Nova, so it’s not a pure font but a set of individual glyphs.
Michael Kors: Interesting Facts
Michael Kors is a big name in fashion, known for creating stylish and fancy clothes and accessories.
- Starting the Brand: Michael Kors started his fashion brand in 1981, making stylish clothes for women. Later, he added men’s clothes, accessories, shoes, and scents.
- On TV: He became well-known because he was a judge on the TV show “Project Runway” starting in 2004. People liked his funny and smart comments about fashion.
- First Fashion Show: He had his first big fashion show in 1984, which helped make him and his brand famous.
- What His Clothes Are Like His clothes are known for being easy to wear, mixing classic looks with a bit of fancy and modern style. Lots of famous people wear his clothes.
- Different Types of Fashion: Michael Kors makes very fancy clothes (called Michael Kors Collection) and more affordable, fancy clothes (called MICHAEL Michael Kors).
- Stores Everywhere: Michael Kors’s clothes and products are sold worldwide and can be bought online.
- Buying Other Brands: In 2017, his company bought the fancy shoe brand Jimmy Choo, and in 2018, they bought the fashion brand Versace, making his business even bigger.
- Helping Others: Michael Kors frequently works on charity projects, such as helping the United Nations World Food Programme fight hunger worldwide.
- Awards: He’s won many fashion awards, showing he’s good at designing clothes.
- What Inspires Him: He gets ideas for his clothes from traveling, movies, and art, mixing different cultural styles in his work.
Michael Kors is famous in fashion for making beautiful, quality clothes that people from all over like and for doing good things to help others.
Font and Colors
The brand’s author and logo are Michael Kors himself. The logo is the name of the brand owner, Michael Kors. It is applied to tags and the clothing itself. Footwear and accessories are marked with the emblem. The full logo looks like a black rectangular plate, in the center of which is a round white emblem, and below it, the brand name is executed in capital letters. The signature icon is a circle made with a thick line. Inside are the letters M and K, connected by a vertical side.
The name was chosen in a strict and elegant sans-serif font. Clear, well-readable letters without serifs symbolize the quality factor and solidity of the branded products.
The primary corporate colors are black, white, and gold. Expensive items are supplemented with a metallic gold-plated emblem or pure gold with artificial diamonds.
Different emblem color variations are used for collections—green shades in spring, bright and saturated colors in summer, and yellow and orange in autumn. White is used for winter models.
FAQ
What does the Michael Kors logo mean?
The Michael Kors logo represents the creator’s name and surname. The creator also owns the eponymous trademark. The emblem is presented in graphic form (a ring with the initials MK inside) and textual form (full version).
What is the Michael Kors logo?
The fashion brand Michael Kors essentially has two logos, which are sometimes used separately and sometimes combined. The first was adopted in 1981 and is “MK” in a ring. The side elements of the bold letters are combined, so it seems they have one leg. The second version is an extended inscription of the name and surname of the company’s founder.
What font is used in the Michael Kors logo?
The inscription in the brand logo, Michael Kors, is executed in the Colson 540 font – thin, grotesque, straight, and in upper case. It is recommended for all headings, subheadings, and the main inscription of branded collections.