nike Logos and Brands

The sports empire that began with the sale of sneakers from the trunk of a car is the subject of the “Nike” section. The company’s logo, known as the Swoosh, is one of the most recognizable commercial symbols on the planet and was created in 1971 by student designer Carolyn Davidson for $35. The section examines the evolution of the Nike logo from its early versions with the full name to its minimalist form, in which the Swoosh stands alone without any accompanying text. The history of the Nike logo reflects the company’s journey from a small distributor of Japanese sneakers to a global leader in the sports industry.