The Maine Black Bears logo connects the team with the natural environment of their home state. The choice reflects that the team represents not only the university in competitions but also Maine’s sports movement. The emblem conveys the strength and determination of the athletes on the field.
The Maine Black Bears trace their history to 1865, when the state founded the Maine State College of Agriculture and the Mechanic Arts in Orono. Baseball and track appeared in the 1870s, football followed in 1892, and the institution became the University of Maine in 1897. The black bear became the athletic symbol, and football later won seven Yankee Conference titles between 1949 and 1989.
Hockey became the program’s national focus after its official launch in 1977. Shawn Walsh arrived as coach in 1984 and built a contender in Hockey East against Boston University and Boston College. The 1992-93 team finished 42-1-2 behind Jim Montgomery and Hobey Baker Award winner Paul Kariya. Maine defeated Lake Superior State 5-4 in the final after Montgomery scored three goals in the third period, all assisted by Kariya.
The Black Bears returned to the title game in 1995, then won again in 1999 after beating New Hampshire 3-2 in overtime. Goaltender Alfie Michaud was named tournament MVP. The team reached the championship game again against Minnesota in 2002 and Denver in 2004, and Maine reached the Frozen Four 11 times.
Women’s basketball won 18 America East regular-season titles from 1988 to 2024 and made 10 NCAA Tournament appearances. Football captured the Colonial Athletic Association championship in 2013 and 2018. Baseball reached the College World Series twice in the early 1990s, and men’s basketball won five consecutive conference titles from 1943 to 1947.
Meaning and History
What is Maine Black Bears?
These athletic teams from the University of Maine compete in NCAA Division I, the America East Conference, and the Colonial Athletic Association soccer competition. They wear light and navy blue and play games on the Orono campus. Ice hockey is played at the Alfond Arena, football at the Morse Field stadium, and basketball at the Cross Insurance Center. The teams are known for their spirit and dedication to the sport, which makes them popular in Maine.
1980 – 1999
The team’s logo depicts a bear’s head, symbolizing strength and energy. The bear is presented in a dynamic form with an open mouth, emphasizing its power and determination. The mascot’s history began in 1914 when a live bear cub was brought to one of the games. The cub impressed the audience with its grace and strength, leading to the decision to adopt the bear as the team’s symbol.
The last live mascot, Cindy Bananas, was retired in 1969, after which a costumed character named Bananas T. Bear became the representative. The black bear, Ursus americanus, was chosen because it is present in the state’s natural landscape and reflects the region’s unique characteristics.
The top part of the logo contains the team’s name and region. The lettering is rendered in blue with a white outline, aligning with the university’s color scheme and the state emblem. The sharp lines at the ends of the first and last letters visually connect with the bear’s image, highlighting its strength and determination.
1999 – today
The mascot’s image has become more realistic, emphasizing an expressive gaze and large teeth that depict a menacing character. The detailed design enhances the overall impression of strength and power.
The state and team names remain, but the font has adopted a more classic style. The text color matches the region’s emblem, making the logo’s overall style more cohesive.



