Moulinex Logo

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Moulinex: Brand overview

Founder:Jean Mantelet
Moulinex, a renowned French brand, is recognized for its specialty in manufacturing kitchen and small household appliances. Established in 1932 by Jean Mantelet in Normandy, France, the company’s first products were food mills and coffee grinders.

The brand was a trailblazer in the French market, introducing modern kitchen appliances like refrigerators, mixers, blenders, and food processors. It won acclaim for its innovative offerings, such as the Chauffe-Plats warming tray and the Robot-Coupe food processor.

In 1973, Moulinex became a part of Brandt Appliances. Later, it came under the ownership of Groupe SEB, which remains its parent company today. The company’s extensive product lineup spans various kitchen devices like juicers, kettles, irons, and deep fryers. In some markets, the Moulinex brand also covers floor care appliances.

As of 2020, the company boasted a global workforce of over 1000 employees. It maintains manufacturing facilities in France and China. Moulinex enjoys a solid market presence in France, where it is widely recognized as a household name for kitchen appliances.

However, it doesn’t go unchallenged. The brand faces stiff competition from other European appliance market players such as Tefal, Lagrange, and Kenwood. Moulinex’s continued success can be attributed to its focus on designing user-friendly and aesthetically pleasing products, making them perfect for modern kitchens.

Meaning and History

Moulinex Logo History

Moulinex color codes

Coral RedHex color:#f23d3e
RGB:242 61 62
CMYK:0 75 74 5
Pantone:PMS Warm Red C