Neste Oil Logo PNG
Neste Oil: Brand overview
Originally from Finland, Neste Oyj is a global company known for its refining, marketing, and renewable products. Headquartered in Espoo, Finland, Neste is one of the leading producers of renewable fuels and is at the forefront of the clean aviation fuel industry. The company’s commitment to minimizing environmental harm makes Neste a leader in sustainability.
Neste began in 1948 as Finland’s state-owned oil company, tasked with ensuring the country’s access to refined fuels. Operating from Espoo, Neste embarked on a challenging task given the country’s lack of oil industry know-how and infrastructure. A turning point in the company’s operations came in 1955 with the appointment of Uolevi Raade as CEO, who two years later oversaw the construction of Finland’s first refinery in Naantali, using American technology. In the following decade, the Porvoo refinery in Skeldvika (Kilpilahti) was built, further strengthening the company’s credibility.
In 1997, in a strategic move, Neste and Imatran Voima Oy merged to form Fortum Corporation, which debuted on the stock exchange in December 1998. The merger resulted in the formation of Neste Chemicals, which was later sold to investment company Industri Kapital for $535 million. In the same year, Kesoil gasoline stations were transferred to Neste stations. In 2004, a joint venture was formed between Neste Jacobs Oy and American Jacobs Engineering.
The separation of Fortum’s oil division in 2005 gave rise to Neste Oil Oyj. However, after a decade-long strategic shift towards renewable energy, the company returned to its original name, Neste, in 2015.
Today, Neste is a powerful player on the global energy scene, with two refineries in Finland and a network of more than 4,000 gas stations in 14 countries. In addition, Neste is a key producer of renewable diesel, clean aviation fuel, and other renewable products, confirming its commitment to a sustainable future.
Neste is steadily pursuing a sustainable development path, aiming to achieve carbon neutrality by 2035. The company is actively pursuing initiatives to reduce its environmental impact and increase the use of renewable raw materials in its product line to achieve this goal.
In 1948, Neste became Finland’s official fuel supplier.
In 1957, Finland’s first oil refinery was built in Naantali.
In 1965, the Porvoo refinery was established.
In 1997, the merger of Neste and Imatran Voima Oy resulted in the formation of Fortum Corporation.
2005 Neste Oil Oyj was established as an independent company following a spin-off from Fortum’s oil division.
In 2015, Neste returned to its original name.
In 2021, Neste became the first company to produce renewable diesel fuel on an industrial scale from waste cooking fat.
Meaning and History
1948 – 2006
2006 – 2015
2015 – today
The Neste logo stands out with its minimalism and expressiveness. Its design combines rigidity with softness, creating an impression of a modern and approachable style for the Finnish company. Rounded shapes and smooth lines give the visual mark a friendly appearance, while a small cut in the letter “n” adds uniqueness and emphasizes the brand’s character.
Each letter is designed as if drawn with a single continuous line, making the logo cohesive and easy to perceive. Special attention is drawn to the letter “S,” which resembles the shape of a “Z,” adding an element of distinctiveness and setting the design apart from others. The uniqueness of the font is further emphasized by the lowercase “n” instead of an uppercase one, breaking conventional standards and adding individuality.
The blue color of the font symbolizes trust, stability, and professionalism—qualities the company takes pride in. The shade is calm and unobtrusive, reinforcing the impression of reliability and confidence.
The name references the company’s Finnish roots. In Finnish, it is associated with purity and freshness, echoing the brand’s focus on environmental technologies and innovative solutions. The sound of the name adds simplicity and reliability to the company’s image.
The letters’ shape, smooth lines, and transitions create a sense of movement and progress, reflecting the company’s drive to develop and implement cutting-edge technologies. The design is minimalist and memorable. It underscores Neste’s core values: reliability, innovation, and the pursuit of improvement.
