OMV: Brand overview
Founded in 1956 in Vienna, Austria, OMV emerged from the Austrian State Treaty and was named Österreichische Mineralölverwaltung Aktiengesellschaft (Austrian Mineral Oil Management Joint Stock Company). Under this agreement, the management of the oil and gas industry, including exploration, refining, and marketing, was transferred to the Austrian state, making OMV the leading integrated energy corporation in Europe.
Initially, OMV focused on the domestic market. However, by 1960, realizing the importance of global expansion, the company commissioned the Schwechat refinery near Vienna. A significant step toward internationalization was taken in 1968 when the company entered into a natural gas supply agreement with the former Soviet Union.
In the 1980s, OMV moved toward privatization, which resulted in the Austrian state giving up its controlling stake by the end of the decade. In the 1990s, OMV entered the international market and the plastics industry, which served as the basis for sustained growth.
Today, OMV has a strong position in the European oil and gas industry and is recognized as an influential integrated oil and gas company. With operations in more than 30 countries, OMV significantly impacts the oil and gas, petrochemical, and natural gas trading markets, thus demonstrating its global presence in the energy sector.
1956, OMV was founded, ushering in an era of transformation in the energy industry.
196,0, the Schwechat refinery was commissioned, marking a significant step towards energy production and economic recovery.
In 1968, a historic agreement between OMV and the former Soviet Union was signed, marking a milestone in natural gas supply.
In 1987, Austria made history by becoming the first country to list the shares of a state-owned company on the stock exchange, a landmark moment in global economic progress.
In 1990, the first CNG filling station was opened in Vienna.
In 1998, a new 25% shareholder joined the Borealis Plastics Group, further strengthening its organizational structure.
In 2004, OMV Petrom embarked on the path to privatization, marking a significant evolution in its development.
In 2017, OMV strengthened its global presence in the energy sector by acquiring a quarter stake in the Blue Stream pipeline, further expanding its international influence.
Meaning and History
What is OMV?
This leading Austrian oil and gas corporation has evolved from a national enterprise into a global energy powerhouse across Central and Eastern Europe. It manages an extensive network of over 2,000 gas stations in ten European countries and operates three major oil refineries in Austria, Germany, and Romania. Its core specialization lies in its strong presence in the natural gas market, including transportation and storage, enabling connections between Eastern suppliers and Western European consumers. In addition to fuel, it is renowned for high-quality products such as various motor oils and premium-grade fuel, which are highly valued in the European market.
1956 – 1970s
1970s – 1985
1985 – 1991
1991 – 1995
1995 – today
The OMV logo is an example of a minimalist design that combines simplicity and clear geometric shapes. The company’s abbreviation is presented in two versions: graphically at the top and as text at the bottom. This layout gives the visual mark versatility and recognizability.
The upper part features three simple shapes: a circle, a square, and a triangle. They appear ordinary, but thin white slits along their top edge transform the shapes into the letters “O,” “M,” and “V.” These lines are angled, giving the logo a modern and dynamic look. The square representing “M” has two slits, while the circle and triangle each have one, creating rhythm and balance in the composition. The deep blue color of the shapes symbolizes stability and reliability in the energy sector.
The lower part features the text “OMV,” rendered in a strict, sans-serif font. The geometrically precise letters emphasize accuracy and professionalism. The letter “M” is highlighted by its design: its central part is extended, echoing the shape of the letter “V.” This design choice connects the graphic and textual elements, enhancing the emblem’s cohesion. The black color of the text adds seriousness and confidence to the design.
A thin green line runs between the graphic and textual elements. It adds a vibrant accent and links both parts together. The green color refers to the company’s environmental focus and emphasis on sustainable development and innovation.
The name originates from Österreichische Mineralölverwaltung, highlighting the company’s historical roots. The geometric shapes, color combination, and overall emblem construction convey reliability, modern approaches, and the brand’s ambitious plans. This design creates a strong, confident impression, underscoring the company’s professionalism.