The Pocketbook logo conveys the comfort and convenience of the company’s products. Its minimalist style emphasizes modern technology’s accessibility and a user-oriented approach. The emblem appears across all touchpoints, from design to digital interaction, staying clear and approachable.
Originating in Japan, Plextor Inc. was an electronics company renowned for its Plextor line of computer storage devices and other electronic products. Established in 1989, it functioned as a subsidiary of the Japanese corporation Shinano Kenshi. The Plextor brand gained prominence initially by producing optical disc drives, starting with CD-ROM drives.
Over time, Plextor expanded its product portfolio to include computer accessories such as DVD burners, Blu-ray drives, flash memory, and hard drives. Plextor positioned itself as a high-end brand emphasizing superior performance and quality.
The company’s products enjoyed global recognition, particularly its optical disc drives, establishing Plextor as a reputable brand in international markets. Despite its international presence, Plextor kept its headquarters in Tokyo and its primary production facilities in Japan.
In 2010, Plextor Inc granted Lite-On Technology, a Taiwanese company, a license to use the Plextor brand on future products. Despite this change, Plextor Inc remained an independent entity under Shinano Kenshi Corporation.
Today, Plextor Inc has refocused on more specialized products. Under the brand names PLEXLOGGER and PLEXTALK, it markets unique offerings like audio loggers and talking pens, continuing its legacy of innovation in the electronics market.
Meaning and History
What is a Pocketbook?
This Swiss startup has transformed the e-reading industry by developing devices that turn bulky bookshelves into portable libraries. With a user-friendly interface and support for multiple e-book formats without conversion, the company specializes in producing E-Ink e-readers. Built-in dictionaries and multilingual support enable users to read in foreign languages. The company offers both basic models for straightforward reading and premium versions with touchscreen controls, backlighting, and audiobook functionality. All devices feature ergonomic design and long battery life.


