Polk Audio Logo

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Polk Audio: Brand overview

Founder:Matthew Polk, George Klopfer and Sandy Gross
San Diego, California, U.S.
Polk Audio, an American company, is recognized for its home and automotive audio equipment production, focusing on loudspeakers. The company was born out of the entrepreneurial spirit of three students from Johns Hopkins University – Matthew Polk, George Klopfer, and Sandy Gross – who founded it in 1972. Their operations are based out of Baltimore, Maryland, and they’ve made a name for themselves by offering high-performance loudspeakers that are reasonably priced.

The product catalog of Polk Audio is extensive, featuring various audio devices like bookshelf speakers, floor-standing speakers, surround sound systems, and subwoofers. Over time, the company has also ventured into other audio equipment categories, including soundbars, headphones, and wireless speakers, expanding its reach in the market.

The innovation lies at the core of Polk Audio. They have introduced groundbreaking concepts like polymer composite driver cones and power port technology to enhance bass performance. Many of their speakers incorporate the Dynamic Balance acoustic array design, ensuring optimal sound output.

Under the Polk Audio umbrella, several sub-brands cater to different audio needs and applications, such as Polk, Polk Atrium, Polk Audio AM, and Polk Ultra-Fi. Although Directed Electronics acquired Polk Audio in 2005, it has maintained its unique identity and functions as an independent subsidiary.

In the competitive landscape of the speaker market, Polk Audio stands alongside well-established brands like Klipsch, Definitive Technology, Pioneer, and Yamaha. Despite the competition, Polk Audio has carved its niche, predominantly targeting home audio enthusiasts prioritizing quality sound over general mass-market options.

Meaning and History

Polk Audio Logo History


Polk Audio Old Logo

Before 2012

Polk Audio Logo before 2012

2012 – 2020

Polk Audio Logo 2012

2020 – today

Polk Audio Logo

Polk Audio color codes

BlackHex color:#000000
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CMYK:0 0 0 100
Pantone:PMS Process Black C