Prestigio Logo

Prestigio is a globally recognized consumer electronics brand with a product lineup that includes tablets, e-readers, and smartphones. Established in 1998, the company is owned by the Perfeo Group and is headquartered in Cyprus. Prestigio began as an IT distributor in Eastern Europe and later transitioned into the hardware business.

Prestigio’s product range includes Android tablets, e-readers, and smartphones running multiple operating systems. The company has also diversified into wearable technology, producing smartwatches. Under the Prestigio brand, it also offers accessories like headsets and car navigation systems.

Prestigio has carved out a significant presence in emerging markets, including Eastern Europe, the Middle East, Africa, and Asia. Recently, it expanded into the US and Western Europe, using Amazon’s Marketplace to reach a wider audience. Despite competing with larger brands, Prestigio is recognized for its competitively priced devices, though it doesn’t position itself as a high-end player.

The company says it sold over 40 million devices in 90 countries by 2018. Interestingly, Prestigio doesn’t manufacture its products in-house but relies on partnerships with Original Design Manufacturers (ODMs).

Prestigio competes with formidable brands such as Lenovo, Huawei, and Samsung in the international mid-range device segment, aiming to balance quality and affordability.