Ritmix Logo

Established in Moscow in 2002, Ritmix is a consumer electronics brand from Russia. The company is recognized for its economical smartphones, tablets, action cameras, and accessories. Initially, it made its mark in the computer peripherals sector before venturing into the mobile device market towards the end of the first decade of the 21st century.

Ritmix’s product range is diverse, encompassing smartphones, rugged phones, tablets, digital video recorders (DVRs), dashcams, and power banks. The company primarily operates within the budget segment of the device market, aiming to provide cost-effective products that deliver good value for money.

Despite its comprehensive product line, Ritmix’s geographical presence is somewhat restricted, mostly limited to Russia and the CIS region. To cater to the after-sales needs of its customers, the company claims to have established over 2500 service centers dispersed across Russia.

In terms of software, Ritmix primarily employs the Android operating system for its smartphones and tablets. Interestingly, the company outsources this process to third-party Original Equipment Manufacturers (OEMs) instead of manufacturing its own devices.

Ritmix competes with brands like Fly, Texet, and DEXP in the Russian market, all recognized for their affordable devices. Despite being a Russian brand, Ritmix is owned by the Finnish company Witra Group.