The Rowenta logo emphasizes the combination of practicality and elegance, which have become characteristic features of the brand’s products. The logo’s simplicity and sophistication are reflected in every detail of the released appliances, from irons to vacuum cleaners. This highlights the company’s commitment to creating convenient, aesthetic solutions for everyday life.
Rowenta: Brand overview
Founded: | 1884 |
Founder: | Robert Weintraud |
Headquarters: | Erbach im Odenwald, Germany |
Website: | rowenta.com |
Rowenta is a well-known company founded in Germany in 1884 by Robert Weintraud under the name Robert Weintraud GmbH & Co KG. The company introduced the Rowenta brand and trademark in 1909, essentially an acronym of its full name.
Initially, Rowenta established itself as a manufacturer of small household appliances, particularly irons. However, the company’s course shifted in 1988 when it was bought by the French appliance conglomerate Groupe SEB. After the acquisition, Rowenta began operating as the German subsidiary Rowenta Werke GmbH, based in Erbach, Germany.
Today, Rowenta is part of Groupe SEB’s global brand network, which includes other renowned brands such as Moulinex, Krups, and Tefal. The company produces various products, including garment care appliances, vacuum cleaners, and kitchen tools.
Over the years, Rowenta has made a mark with its branding slogans, such as “Must be a Rowenta” and “Enjoy Technology,” which reflect the company’s dedication to quality and technological innovation.
Meaning and History
What is Rowenta?
This is an example of how ordinary household appliances become elegant and efficient models thanks to a German appliance manufacturer. As part of Groupe SEB, the company is renowned for its irons with powerful steam bursts and stainless steel soles, considered benchmarks of high quality in the garment care industry. It also offers top-notch kitchen appliances, remote-controlled fans, hair dryers, hair stylers, and vacuum cleaners with specialized filtration systems. The company’s commitment to German quality traditions is evident in each appliance, crafted to strict standards of reliability and ergonomics.
1920s
1970s
1990s – 2002
2002 – today
Rowenta color codes
Dim Gray | Hex color: | #706d6d |
---|---|---|
RGB: | 112 109 109 | |
CMYK: | 0 3 3 56 | |
Pantone: | PMS 424 C |