Schlumberger Logo

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Schlumberger: Brand overview

Founded in 1926, Schlumberger has taken a leading position in oilfield services. The company is the brainchild of two French geophysicists, Conrad and Marcel Schlumberger, and the company shares their last name. Headquartered in Houston, Texas, Schlumberger has continually evolved over time, introducing new technologies and contributing to the industry.

In the 1930s, Schlumberger made a significant change in the oil and gas sector by inventing the first electrical resistivity method. This innovative technique, which is still used today for subsurface mapping, began the company’s continued journey of invention and success.

In the 1940s, Schlumberger expanded its operations to various regions of the world, including the Middle East, Africa, and Latin America. Along with geographic expansion, the company was engaged in the development of new technologies, such as sonic and nitrogen logging, which led to revolutionary changes in the oil and gas industry.

In the 1950s, Schlumberger made a strategic move into the public sector by listing its shares on the New York Stock Exchange. The company also diversified its services into drilling and well servicing, allowing it to achieve unprecedented success.

Today, Schlumberger is recognized as a global leader in oilfield services and operates in more than 85 countries with a team of 90,000 professionals. The company provides a wide range of services, from geophysical exploration and drilling to well servicing and production optimization, demonstrating its commitment to solving energy problems around the world.

In 1926, the Schlumberger brothers, Conrad and Marcel, began their entrepreneurial journey and founded Schlumberger.

In the 1930s, Schlumberger made a significant contribution to the oil exploration industry by pioneering the use of electrical resistivity.

The 1940s were defining years for Schlumberger as it expanded into the global market, an important moment in Schlumberger’s history.

In the 1950s, Schlumberger became the first oilfield services company to be listed on a stock exchange, setting the stage for further growth.

The 1960s were marked by Schlumberger’s strategic expansion and diversification into different areas of business.

In the 1970s, Schlumberger revolutionized the drilling industry by inventing the first directional drilling system.

In the 1980s, Schlumberger advanced the oil and gas industry by developing the first horizontal drilling system that changed the way oil and gas were produced.

In the 1990s, Schlumberger introduced the world’s first intelligent well-drilling system, which revolutionized the oil industry.

In the early 2000s, Schlumberger revolutionized the oil industry with the first digital oilfield, ushering in a new era of technological innovation and efficiency.

In the 2010s, Schlumberger pioneered the drilling industry by introducing the world’s first autonomous drilling system.

Meaning and History

Schlumberger Logo History

1926 – 1998

Schlumberger Logo 1926

1998 – 2022

Schlumberger Logo

The Schlumberger corporate logo consists only of the name, which is enlarged to its maximum size. Because of this, it occupies the entire space of the emblem, stretching into one horizontal row. The font is mostly lowercase; only the first letter is capitalized. The lettering uses bold, moderately rounded glyphs, so straight lines are well combined with semi-circles. There are no serifs. The dark blue color accentuates the company’s reliability and its aspiration to the top.

Dark blue color brings to mind something solid and reliable, for example, a rock or ocean depths. The way the letters are elongated yet fit perfectly into one line is like a little trick. The round and straight lines make it easy to see as if to say, “Hey, we’re straightforward yet calm.”

Schlumberger color codes

Dark Midnight BlueHex color:#013366
RGB:1 51 102
CMYK:99 50 0 60
Pantone:PMS 294 C