Severin Logo

Severin, a German company known for manufacturing small home appliances and kitchen gadgets, was established in 1892 and is currently headquartered in Sundern, Germany. Their wide offerings encompass numerous household items, such as kettles, toasters, vacuum cleaners, blenders, irons, and kitchen appliances. The company also produces other minor domestic devices, including hairdryers, heaters, and fans.

Severin’s design philosophy emphasizes simplicity and functionality rather than high-end innovation. The company’s target market predominantly comprises price-sensitive consumers who value cost-effective solutions over luxury items. This aligns with their mission to provide affordable yet high-quality home appliances, with a claimed expertise spanning over seven decades.

The company operates manufacturing units in Germany and China to meet global demands. Their primary markets are Germany, Austria, Switzerland, and Eastern Europe. In 2019, Severin was acquired from the Swiss corporation Vitrum by the German Aurelius Group, further solidifying its roots in Germany.

Severin competes with several well-known brands within the German small domestic appliance sector, including Miele, Bosch, and Siemens, striving to maintain its reputation for quality and affordability.