Sinclair Oil Corporation Logo

Sinclair Oil Corporation LogoSinclair Oil Corporation Logo PNG

Sinclair Oil Corporation: Brand overview

In 1916, Harry F. Sinclair laid the foundation for the Sinclair Oil Corporation, which has been an important part of the U.S. oil industry throughout the 20th century. Headquartered in Salt Lake City, Utah, the corporation quickly rose to fame and became one of America’s most significant oil companies. Sinclair Oil Corporation’s innovative strategies and commitment to high-quality standards made a lasting impression on the U.S. oil industry.

In its early years, Sinclair Oil traveled to the rugged areas of the Rocky Mountains and Southwest in search of oil. By the 1920s, however, the company had expanded its horizons to Mexico, South America, and the Middle East.

By the 1930s, Sinclair Oil had become a significant company in the retail gasoline industry, and its notable green dinosaur logo became familiar to everyone in the United States.

In the 1940s, Sinclair Oil strategically diversified by investing in other industries such as chemicals, plastics, and even renewable energy such as geothermal energy, a pioneering decision that played an important role in shaping its future success.

In the 1950s, Sinclair Oil shares were listed on the New York Stock Exchange, marking the beginning of a new phase of growth and expansion in the global market.

The 1960s were challenging times for Sinclair Oil as depleting oil reserves and increased competition from other oil companies began to take a toll on its fortunes. The company was forced to seek innovative strategies to remain competitive and ensure its survival in the rapidly evolving oil industry.

In the 1970s, Sinclair Oil underwent a significant change when it was acquired by ARCO and renamed Sinclair Oil Company of California. As a result of this acquisition, the company became a subsidiary of ARCO, which began a new chapter in its history.

Although Sinclair Oil was disbanded in 1987, its iconic dinosaur logo is still a popular emblem reminiscent of the Wild West.

In 1916, Harry F. Sinclair founded the Sinclair Oil Corporation, beginning an amazing century-long journey.

In the 1920s, Sinclair Oil took a giant leap by expanding its operations worldwide.

In the 1930s, Sinclair Oil made a name for itself in the retail gasoline industry, becoming a key player.

In the 1940s, Sinclair Oil was bold in diversifying its operations and expanding its scope and reach.

In 1950, Sinclair Oil went public, becoming the first known oil company, opening up a new world of opportunity for both investors and the company itself.

In the 1960s, Sinclair Oil faced a financial crisis that became a major challenge to its continued success.

In the 1970s, the oil industry changed significantly when ARCO acquired Sinclair Oil.

In 1987, Sinclair Oil was disbanded after a long history of supplying fuel and energy solutions around the world.

Meaning and History

Sinclair Oil Corporation Logo History

1916 – 1920s

Sinclair Oil Corporation Logo 1916

1920s – 1930s

Sinclair Oil Corporation Logo 1920s

1930s – 1961

Sinclair Oil Corporation Logo 1930s

1961 – today

Sinclair Oil Corporation Logo

1970 – 1972

Sinclair Oil Corporation Logo 1970

This logo is characterized by its originality; it is quite unusual for an oil company. It depicts a dinosaur or, rather, a sauropod. This large prehistoric animal serves as a reminder that coal deposits under the ground were formed a long time ago – back in the days when such giants roamed the Earth and became the basis for the creation of coal reserves. The silhouette is colored green and placed below the red italicized “Sinclair” inscription. The background is a white trapezoid with a double outline, placed inside a green rectangle that also has a double border.

The green dinosaur looks really cool, like a little reminder of an epic past that most people don’t even think about when filling up their car with gasoline. The red lettering is like the cherry on top. It adds a little spice, making the name “Sinclair” come to mind. And the double frames around the trapezoid and rectangle make it feel like you’re looking at a painting inside a painting. Like zooming in on something very important.

Sinclair Oil Corporation color codes

RedHex color:#ff0000
RGB:255 0 0
CMYK:0 100 100 0
Pantone:PMS 1655 C
Office GreenHex color:#028000
RGB:2 128 0
CMYK:98 0 100 50
Pantone:PMS 354 C