The Smeg logo embodies the harmony of style and functionality. It has become a symbol of household appliances that seamlessly complement the interior. Whether it’s a refrigerator or a stove, it speaks of attention to detail and refined design. It is chosen by those who appreciate the combination of aesthetics and convenience.
Smeg: Brand overview
Founded: | 1948 |
Founder: | Vittorio Bertazzoni |
Headquarters: | Guastalla, Italy |
Website: | smeg.com |
Smeg, an Italian company established in 1948 by Vittorio Bertazzoni, is renowned for producing high-end home appliances, including but not limited to refrigerators, ovens, and dishwashers. With its beginnings rooted in the manufacture of enameled steel cabinets in Guastalla, Italy, the company evolved to produce kitchen appliances in the 1950s. Smeg garnered recognition for its distinctive fridge designs, which boasted a retro appeal.
The company stands out for its dedication to producing appliances with a unique, retro-inspired aesthetic, setting it apart from other manufacturers. Smeg’s catalog covers a broad array of products, from refrigerators, ovens, and cooktops that run on either gas or electricity to dishwashers and washing machines. Further expanding its range, Smeg also produces small appliances, including kettles, blenders, and juicers.
Smeg’s primary audience resides in the high-end kitchen appliance segment, focusing on those who value design and aesthetics. The brand enjoys significant popularity and has a strong market presence, particularly in Europe, North America, and Australia.
The Bertazzoni family continues to own and operate the company, maintaining its headquarters in Italy. Regarding competition, Smeg operates within the luxury niche, contending with brands such as AGA, Big Chill, and La Cornue.
Meaning and History
What is Smeg?
This company turned kitchen appliances into works of art inspired by the unique retro style of the 1950s. From classic pastel-colored freezers to kettles, toasters, and coffee makers, this brand from Guastalla creates appliances that catch the eye and become focal points in the interior. Every piece in the collection, including professional restaurant equipment and small household appliances, combines modern technology with distinctive Italian design, where smooth lines and chrome accents bring a special ambiance to the kitchen.
1956 – 1963
1963 – 1970
1970 – 1971
1971 – 1977
1977 – today
Smeg color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |