Smeg Logo

Smeg LogoSmeg Logo PNG

Smeg: Brand overview

Founder:Vittorio Bertazzoni
Guastalla, Italy
Smeg, an Italian company established in 1948 by Vittorio Bertazzoni, is renowned for producing high-end home appliances, including but not limited to refrigerators, ovens, and dishwashers. With its beginnings rooted in the manufacture of enameled steel cabinets in Guastalla, Italy, the company evolved to produce kitchen appliances in the 1950s. Smeg garnered recognition for its distinctive fridge designs, which boasted a retro appeal.

The company stands out for its dedication to producing appliances with a unique, retro-inspired aesthetic, setting it apart from other manufacturers. Smeg’s catalog covers a broad array of products, from refrigerators, ovens, and cooktops that run on either gas or electricity to dishwashers and washing machines. Further expanding its range, Smeg also produces small appliances, including kettles, blenders, and juicers.

Smeg’s primary audience resides in the high-end kitchen appliance segment, focusing on those who value design and aesthetics. The brand enjoys significant popularity and has a strong market presence, particularly in Europe, North America, and Australia.

The Bertazzoni family continues to own and operate the company, maintaining its headquarters in Italy. Regarding competition, Smeg operates within the luxury niche, contending with brands such as AGA, Big Chill, and La Cornue.

Meaning and History

Smeg Logo History

1956 – 1963

Smeg Logo 1956

1963 – 1970

Smeg Logo 1963

1970 – 1971

Smeg Logo 1970

1971 – 1977

Smeg Logo 1971

1977 – today

Smeg Logo

Smeg color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C