Statoil Logo PNG
Statoil: Brand overview
The genesis of Statoil dates back to 1972, when it was known as the Norwegian state-owned oil and hydrocarbon company. This Norwegian multinational energy company, whose main operations are located in the oil-rich city of Stavanger, was established by the country’s government to manage vital oil and gas resources. During its existence, Statoil has gained a prominent place in the international energy landscape.
Statoil’s main activities were focused on oil and gas exploration and production in the Norwegian North Sea. The 1980s marked a turning point when the company expanded its operations globally, entering regions such as the Middle East, Africa, and the Americas. This strategic move positioned Statoil as a global energy supplier.
In the 1990s, Statoil began diversifying into downstream oil, petrochemicals, and power generation. The company has also committed to investing in renewable energy sources such as wind and solar power, underscoring its environmental awareness and vision.
In 2007, Statoil and Norsk Hydro significantly merged, creating a powerful Norwegian oil and gas conglomerate. The newly formed company was named StatoilHydro, ushering in a new era in energy production.
In 2018, StatoilHydro significantly rebranded to become Equinor. This new name, which combines the terms “equi” (equal) and “nor” (Norway), vividly reflects the corporation’s commitment to equality and its Norwegian heritage.
Equinor’s journey from humble beginnings to a globally recognized energy company is noteworthy. Covering more than 30 countries and employing over 20,000 professionals, Equinor’s operations span the full energy sector spectrum, including upstream, midstream, downstream, petrochemicals, power generation, and renewable energy.
Looking back at the company’s history, the Norwegian government established Statoil in 1972, and it has become a critical component of the country’s economy.
In the 1980s, Statoil began to expand its operations to globalize and spread its technical expertise to different parts of the world.
In the 1990s, Statoil expanded its horizons beyond its core business by diversifying into new and innovative areas.
The landmark merger between Statoil and Norsk Hydro in 2007 changed the dynamics of the Norwegian energy sector forever.
2018 StatoilHydro underwent a radical modernization, rebranding as Equinor to reflect a more modern and inclusive corporate identity.
Meaning and History
1972 – 2007
2007 – 2009
2009 – 2018
2018 – today
In 2018, the company changed its name from Statoil to Equinor, reflecting its renewal and commitment to innovation through the new brand and logo. The top part of the composition is decorated with a geometric figure made up of six diamonds, which form the shape of a flower or a star. The diamonds are arranged in a fan-like pattern, creating a sense of growth and movement. The largest element is positioned in the upper left corner, while the smallest completes the composition in the lower right, giving the visual mark a sense of completion and order.
The geometry of the diamonds is carefully designed. A slight tilt of the elements makes them visually dynamic, adding volume. A light gradient on the edges enhances the three-dimensional effect, making the emblem modern and fresh. This composition evokes associations with progress and the desire for development.
The color palette features a rich red and pinkish hue, making the logo bright and expressive. Red symbolizes energy, warmth, and confidence, emphasizing the company’s strong position in the energy industry. This choice gives the logo individuality without overwhelming the visual style.
The company name is placed below the graphic element. It is written in lowercase letters in a bold font, which balances softness and formality. The rounded shapes of the letters “e,” “q,” and “o” give the text a friendly and approachable look, while the straight lines of the letters “n” and “r” emphasize stability and reliability. This symbolizes the balance between innovation and traditional values.
The meaning of the name is revealed in its details. The “equi” part is associated with balance and equilibrium, reflecting environmental responsibility and fairness, while “nor” points to the company’s Norwegian origin, referencing its roots and history.
Each element of the Equinor emblem—from the geometric shapes to the font and color—is unified by the common theme of progress and sustainability. This modern and concise design highlights the company’s forward movement, care for the future, and commitment to core values, making the brand recognizable and significant.
