Allianz Arena Logos and Brands
The home stadium of Bayern Munich, named after the insurance company Allianz, is the subject of the section of the same name. Allianz Arena, with its inflatable facade that changes illumination, has become an architectural icon of modern football. The arena’s logo and visual identity are tied to both the Allianz brand and the city of Munich, and the section analyzes the symbolism of one of Europe’s most recognizable sports venues.