beauty mafia Logos and Brands
The “Beauty Mafia” section may unite beauty brands and media projects through provocative, bold positioning that draws on the aesthetics of underground glamour and influencer marketing culture. The names and logos of such brands play on the imagery of secret societies, rebellion, and informal elitism within the beauty industry. Brands in the section build identity in contrast to the traditional glossy world of cosmetics, attracting an audience with unconventional visual presentation.