design vehicles Logos and Brands

Cars in which design is elevated to a key competitive advantage form the theme of the “Design Vehicles” section. Brands in this category create vehicles where the aesthetics of the body, interior, and proportions are a determining factor in the purchase decision. Italian studios such as Pininfarina and Zagato, luxury brands, and conceptual projects that place form on a par with engineering are represented in the section through logos that reflect a cult of line, volume, and sculptural plasticity. The logos of these companies feature stylized car silhouettes, heraldic shields, or founders’ monograms, reflecting the era of coachbuilders, when car bodies were handcrafted to individual orders.