Gordini Logo

Gordini LogoGordini Logo PNG

Gordini: Brand overview

Founded in Paris in 1946 under the leadership of Italian engineer Amedeo Gordini, the company originally specialized in optimizing engines and creating additional equipment for racing cars. This earned Gordini a reputation as a leader in automotive tuning. In the 1950s, the company began building a line of sports cars, such as the Type 11 and Type 17 and quickly gained prominence on the motorsports circuit.

In 1957, Gordini joined forces with Renault to produce improved versions of Renault consumer cars under the Gordini brand. This partnership continued throughout the 1960s when Gordini continued to improve engines, took an active part in the development of cars for Renault’s Alpine sub-brand, and even participated in Formula 1 racing.

The relationship between the two companies was strengthened in 1968 when Renault acquired a controlling interest in Gordini, turning it into a fully-fledged subsidiary. From that point on, the focus began to be on improving Renault’s sports car lineup. By the mid-1970s, Gordini was fully integrated into Renault’s motorsport wing and renamed Renault Sport in 1976.

Although the company no longer exists as an independent entity, the Gordini name continues to be a hallmark of the Renault sports car brand. To this day, it is a reminder of Renault’s rich racing tradition and its commitment to creating high-speed and exciting French cars.

Meaning and History

Gordini Logo History


Gordini Old Logo


Gordini Logo

The new Gordini logo uses a typeface in which the letters are thickened on the left side, making it very similar to Old Miami Beach Nights JNL Regular by Jeff Levine Fonts. The Art Deco style evokes a sense of lightness, playfulness, and whimsy despite the French company’s serious approach to car design. The blue color of the lettering traditionally symbolizes confidence, stability, and permanence.

The Art Deco style, associated with elegance and modernity, appeals to a demographic that values aesthetics as much as technical performance in cars. The similarity to the Old Miami Beach Nights JNL Regular suggests a retro or nostalgic feel that appeals to classic design connoisseurs. The blue color matches the company’s commitment to reliability and stability.