Gordini Logo PNG
The Gordini logo is light and original, crafted in French traditions. The emblem tells the story of a brand capable of transforming an ordinary car into a beautiful marvel with a performance worthy of victories in speed races.
Gordini: Brand overview
Founded in Paris in 1946 under the leadership of Italian engineer Amedeo Gordini, the company originally specialized in optimizing engines and creating additional equipment for racing cars. This earned Gordini a reputation as a leader in automotive tuning. In the 1950s, the company began building a line of sports cars, such as the Type 11 and Type 17, quickly gaining prominence in the motorsports circuit.
In 1957, Gordini joined forces with Renault to produce improved versions of Renault consumer cars under the Gordini brand. This partnership continued throughout the 1960s when Gordini continued to improve engines, actively developed cars for Renault’s Alpine sub-brand, and even participated in Formula 1 racing.
The relationship between the two companies was strengthened in 1968 when Renault acquired a controlling interest in Gordini, turning it into a fully-fledged subsidiary. From then on, the focus began to be on improving Renault’s sports car lineup. By the mid-1970s, Gordini was fully integrated into Renault’s motorsport wing and renamed Renault Sport in 1976.
Although the company no longer exists as an independent entity, the Gordini name remains a hallmark of the Renault sports car brand. To this day, it reminds us of Renault’s rich racing tradition and its commitment to creating high-speed and exciting French cars.
Meaning and History
Old
The first Gordini emblem followed a popular approach to logos by altering the size of letters within a chosen shape. A hexagon, reminiscent of a knight’s visor, was selected as the base for this emblem. This choice symbolized themes of battles and competitions, reflecting the spirit of auto racing and the drive for victory.
The hexagon emphasized the reliability and originality of Renault cars, which served as the basis for Gordini sports cars. Elements of the hexagon represented the strength and uniqueness inherent in these vehicles.
The name Gordini occupied the entire space in the center of the emblem. The elongated letter glyphs resembled the grill on a visor, reinforcing associations with knightly tournaments. This design element highlighted the readiness of Gordini cars for any challenges on the racing track, like a modern racer equipped with the most advanced and functional armor.
New
The new Gordini logo features a typeface thickened on the left, similar to the Old Miami Beach Nights JNL Regular by Jeff Levine Fonts. This Art Deco style conveys lightness and playfulness, while the French company remains serious about car design. The blue color symbolizes confidence, stability, and permanence.
The Art Deco style, known for elegance and modernity, appeals to those who value aesthetics and technical performance in cars. The resemblance to the Old Miami Beach Nights JNL Regular font adds a retro touch, attracting classic design enthusiasts. The blue color reinforces the company’s commitment to reliability.
The choice of an Art Deco typeface highlights the brand’s creative flair, bridging vintage charm and contemporary design. This blend resonates with those who appreciate historical elegance and modern innovation in automotive design. The thickened left side of the letters adds a unique visual element, making the logo distinctive.
The blue lettering symbolizes confidence and stability, aligning with Gordini’s reputation for dependable vehicles. This color choice reflects the company’s dedication to high quality and performance standards.
The playful yet sophisticated Art Deco style evokes joy and creativity, suggesting that Gordini cars offer functionality and an enjoyable driving experience. This choice enhances the brand’s appeal to customers seeking style, reliability, and excitement in their vehicles.
