energy food Logos and Brands
A bar before a marathon, a gel at the 30-kilometer mark, and a protein shake after the finish line, these are the kinds of products featured in the “Energy Food” section. Clif Bar, PowerBar, KIND, and SiS have created logos that convey the theme of fueling the body during high physical exertion. Mountain peaks, running figures, upward arrows, and stylized lightning bolts appear in the logos of brands that promise functional benefits from every snack consumed. The section targets a niche in which food is perceived as fuel, and the brand logo is aimed at people who are used to measuring nutrition in grams of protein and calories per serving.