Clif Bar Logo

Clif Bar Logo
Clif Bar Logo PNG

Clif Bar & Company is a private American company that professes the principles of organic, natural, and healthy food. Cliff uses renewable energy, organic packaging, natural ingredients, and sustainable transportation to deliver products. The company offers bars for active women (LUNA Bar), men (CLIF Bar), and children (CLIF Kid Zbar), drinks, cereals, fruit products, and energy gels, which are sold in 20 countries. Husband and wife Erickson/Crawford own the company. They own 80% of the shares. In addition to Clif Bar & Company, the couple founded a family venture fund, is engaged in the conservation of species diversity of agricultural crops and the selection of organic crops, has its winery and bakery.

Meaning and History

Clif Bar Symbol

The idea for the company came during a bike ride in 1990 with one of the participants – Gary Erickson. Not a single candy bar he bought for a cycling race met his need for good nutrition and healthy and safe ingredients. And he decided to develop his version. The products of the new company, as planned, were intended for athletes to give them strength and energy. In 1991, Erickson introduced bars in three flavors – Double Chocolate, Apricot, and Date Oatmeal. The product was named after Gary’s father, Clifford. In the first year of sales, Erickson earned 700 thousand dollars, and his income doubled every year. The global promotion of healthy eating facilitated this.

The company’s main mission is to provide consumers with a safe, healthy, and completely natural product. “We produce the food we would like to eat,” the website says.

The company acquired its present name Clif Bar in 1997. In addition to the name, the word “clif” refers to a cliff that is formed on a high bank under the influence of the surf. And the bar is a strip of shallows along the coast, created by marine sediments. Therefore, the company’s name symbolizes the constant struggle on the example of the majestic elements of nature (earth and water). Forging a new path is not easy. Creating something worthwhile useful requires effort overcoming difficulties, and this is what the company logo shows.

The emblem fully reflects the company’s ideas: struggle, the way up and forward through difficulties, naturalness, and energy. It has a square shape – a sign of balance and balance. In the square is the inscription CLIF. The capitalized name letters are written in large bold, showing reliability, strength, and leadership. The location of the inscription is vertical, like an upward movement. Next to it is a white triangle – the tip of a road sign. The verbal symbol complements the visual sign – a rock climber desperately climbing to the top to the level of the upper letter of the word Cliff. This indicates products for athletes and an image of the company achieving its own goals, a high bar set for itself.

Clif is specifically looking for environmentally friendly products worldwide and then uses them for his production. Since 2001, CLIF Bar has been moving towards zero waste, which is already 90% achieved. All employees themselves propose projects to improve the environment and the life of the surrounding community and then implement them. Volunteer work occurs during working hours and is paid for by the company. Over 12 years, $60 million has been invested by the firm in charitable projects.

On the square above is the full name of Clif Bar & Company. It seems to be based on the company’s values and beliefs.

Sometimes a company uses a “shortened” version of the logo: just a vertical name on a red background or a name on a red background with the horizontal word Bar added at the bottom. This version contains the same idea of ​​movement and energy.

Font and Colors of the Emblem

Clif Bar Emblem

The logo combines red, white, black, and brown. The white color of the letters is the idea of purity and naturalness, high light goals. The red background under the inscription and the red name of the company is an indicator of energy, overcoming difficulties, love for your work. The black stroke and lines are the bars to be reached and a symbol of focus and effort. The brown color of the rocks is the experience that the company gains along the way. The font is similar to Gill Sans Ultra Bold Condensed in various weights or Proxima Nova.