Dunkin Donuts Logo

Dunkin Logo
Dunkin Logo PNG

Dunkin Donuts: Brand overview

Founded: 1950
Founder: Bill Rosenberg
Headquarters:
Canton, Massachusetts, United States
Website: dunkindonuts.com
Logo downloads:
Dunkin Donuts is an American foodservice chain that serves a variety of donuts and coffee. She appeared in 1950 in the city of Quincy, Massachusetts. Entrepreneur William Rosenberg founded the company. Today it is part of Dunkin ‘Brands Corporation.

Meaning and History

Dunkin Donuts Logo History

What is Dunkin Donuts?

Dunkin Donuts is an American company that sells its coffee and donuts. To do this, she has a whole chain of restaurants: more than 12,800 locations worldwide. The menu also includes soft drinks and different types of sandwiches.

The first cafeteria donut logo dates back to 1950, as it was adopted simultaneously after the company was founded. Over the years, it has undergone major changes several times.

1950 – 1960

Dunkin' Donuts Logo 1950-1960

The debut emblem is handwritten lettering. The phrase “Dunkin Donuts” is in italics and is placed diagonally. The style is official. The letters are brownish-red. Both “D” is uppercase. The bar at “t” is elongated, fits over “u” and “s,” the tail of which is gracefully curved.

1960 – 1976

Dunkin' Donuts Logo 1960-1976

During this period, the original pink shade appeared – powdered candy, still used in the brand name. The central element of the logo is a cup. This is a hint that the company is selling coffee. And from its name, a donut is made and placed at the top of the graphic symbol.

1976 – 2002

Dunkin' Donuts Logo 1976-2002

In 1976, the logo was redesigned: the cup and donut were replaced with the bright “Dunkin Donuts” lettering, which is located in the column. The top word is tinted powdery orange; the bottom word is candy pink.

2002 – 2007

Dunkin' Donuts Logo 2002-2007

The designers added a plastic cup to the previous version so that visitors could immediately understand: here; you can buy coffee with donuts. Inside, you can see a drink poured to the top, over which clouds of steam curl. This is confirmation that it is always fresh and hot. The authors placed the graphic emblem to the left of the name.

2007 – 2019

Dunkin' Donuts Logo 2007-2019

In 2007, an attempt was made to improve the current version. For this, the developers slightly adjusted some elements. They made the background of the cup colored: the top was pink, and the bottom was repainted orange. The drink seen inside was also changed: now it has turned brown, as well as the outline of the disposable tableware, which was monogrammed with “DD.”

2019 – today

Dunkin' Logo 2019-present

The designers removed one word from the title, leaving “Dunkin.” We made it bigger and more attractive so that it immediately catches the eye. And the apostrophe at the top was given the color of raspberry sorbet.

Font and Colors of the Emblem

Dunkin Emblem

The catering network for donuts and coffee sales sought to emphasize the work’s range and focus graphically. That is why she chose candy pink and powdery yellow as the official colors. The first symbolizes brightness, a happy atmosphere, and high spirits, the second – a freshly baked donut. Its task is to induce appetite.

The artists used a fun typeface reminiscent of Frankfurter and Debussy to convey the product’s taste, which made the letters “chubby.” Moreover, the textual version of 2007 indicates the range of goods – coffee and donuts. And the current version emphasizes only the presence of donuts, which is associated with the expansion of modern drinks selection.

Dunkin Donuts color codes

Safety Orange Hex color: #fe6d01
RGB: 254 109 1
CMYK: 0 57 100 0
Pantone: PMS 1585 C
Pink Hex color: #f40290
RGB: 244 2 144
CMYK: 0 99 41 4
Pantone: PMS Rhodamine Red C

What does the Dunkin Donuts logo represent?

The current logo represents the wide range of Dunkin Donuts because it only contains the first part of the company name. The designers have deliberately removed the word Donuts to show that the menu is not limited to just this product.

Why is Dunkin Donuts orange and pink?

Sangren & Murtha employee Lucia N. DeRespinis suggested using a combination of orange and pink. The thing is, they were her daughter’s favorite colors, and the visual identity of Dunkin Donuts just lacked lightness and playfulness.

Who owns Dunkin Donuts?

Dunkin Donuts is wholly owned by the American holding Inspire Brands, Inc. He got the rights to it in 2020 when he bought the now-defunct restaurant firm Dunkin Brands Group, Inc.

Is Dunkin Donuts a brand?

Yes, Dunkin Donuts is a full-fledged brand with its own identity. He presents the products and services of the company of the same name.

The Dunkin logo has a direct meaning - the sale of coffee and donuts, which served as the basis for the menu of this fast food chain. For the first time, such a meaning arose in 1960, when a mug and a donut dipped into it appeared on the emblem. Then it was replaced by a cup with puffs of steam and plump letters the color of a deep-fried doughnut. Although now there is no mug or plastic glass in the symbolism, the original meaning has been preserved. The hint of donuts is reflected in the puffy font with rounded corners.

The Dunkin logo symbolizes the cafeteria chain's good mood, attractiveness, and hospitality, where you can enjoy various goodies. At first, their assortment was limited to hot coffee and several types of donuts, which was reflected in the emblem. With the expansion of the menu, the visual identity has evolved, retaining the color scheme but not the shape. Candy pink and powdery yellow convey a freshly baked donut and a joyful atmosphere.

What does the Dunkin donuts logo mean?

The Dunkin Donuts emblem means that you can enjoy a delicious donut and drink freshly brewed coffee in a cafe chain. This is evidenced by the round shape of the inscription (in 1960-1976), the presence of a mug or glass with steam curling over it (in 2002-2019), and an inflated font resembling fried donuts (from 1976 to the present). The meaning of the color palette is a good mood from visiting fast food restaurants. The main task is to cause a positive and appetite.

The author of the iconic Dunkin logo is industrial designer Lucia DeRespinis (employee of the agency Sangren & Murtha). She suggested a version with puffy letters in a bright palette. The woman took her daughter's favorite shades of pink and yellow as the basis for the color scheme. They denote joy, cheerfulness, and a positive impression, awaken the appetite and perfectly attract visitors. Brandings from other years also included JKR, BBDO, and Arc Worldwide.

What was Dunkin donuts original slogan?

This American coffee shop has several slogans used at different times. One of the first and most successful was ‘America Runs on Dunkin'.’ This marketing call was intended to be an advertisement and conveyed a nationwide desire to make their dreams come true. In this case, it is to enjoy the taste of excellent dishes and drinks served in restaurant chains and recharge with positive cheerfulness and joy.

Why is Dunkin logo orange and pink?

The combination of candy pink and powdery yellow appeared in the Dunkin logo in the late 70s. They were suggested by designer Lucia DeRespinis of Sangren & Murtha because the brand decided to promote itself graphically. And for this, we needed a bright accent that would instantly attract the attention of potential customers. She chose her daughter's favorite shades because donuts are designed to raise vigor, and too ‘toasty’ colors are not suitable for this.

What is the meaning of the name Dunkin donuts?

The meaning of the name Dunkin Donuts is simple and related to donuts. According to legend, its author is an executive architect who was inspired by the idea of dipping them in hot coffee. It was this idea that was conveyed in the trademark logo of 1960-1976. It replaced the old concept associated with the original name of the cafe - Open Kettle (back in 1950).

Several agencies participated in developing different versions of the Dunkin logo. A lot of credit goes to Sangren & Murtha, particularly to industrial designer Lucia DeRespinis, who came up with candy pink and powdery yellow. It was these bright colors that turned the emblem into a widely recognizable sign. The agencies BBDO New York, JKR (Jones Knowles Ritchie), and Arc Worldwide also added cult status to him. They were engaged in the general concept of rebranding.

What is the new symbol for Dunkin donuts?

The new Dunkin Donuts symbol is minimalistic and simple. It is abbreviated as much as possible because the company that owns a chain of famous coffee houses decided to modernize the emblem and make it attractive to the younger generation, prone to nihilism. To this end, the designers not only removed all images from the logo (a glass of steaming coffee, a background square) but also abandoned the second part of the name. Therefore, now in the emblem, there is only one word – ‘Dunkin'.’ It is completed with an apostrophe.

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