Lay’s Logo PNG
The Lays logo is provocative because it stimulates appetite and the desire to try a tasty product. This is the emblem’s primary goal, and it accomplishes it beautifully. Its entire style is centered around chips: the shape is conveyed through a wavy red stripe and the color through a bright yellow background.
Lay’s: Brand overview
Lay’s is an American brand of potato chips. It emerged in the 1930s when Herman Lay bought the Barrett Food Company and renamed it H.W. Lay Lingo & Company. Since 1965, the trademark rights to the popular snack have belonged to PepsiCo.
In 1932, Nashville, Tennessee, became the birthplace of Lay’s when Herman Lay started selling potato chips right out of his car. This small venture, driven by Lay’s entrepreneurial spirit, grew significantly when he founded H.W. Lay & Company in 1938 after bringing in his first employee. This was just the beginning of an expansion that would eventually turn Lay’s into a household name.
The 1940s marked a pivotal moment for Lay’s, as it merged with Frito, a company founded by Elmer Doolin in 1932 in San Antonio, Texas. This merger was merely a business decision; it represented a shared vision to bring joy through snacking. The post-war boom of the late 1940s and 1950s, alongside the rise of television advertising, helped propel Lay’s into American homes, making it a national brand.
By 1965, a significant merger took place, shaping the future of Lay’s as it joined forces with Pepsi-Cola to form PepsiCo. This strategic move expanded Lay’s distribution and marketing resources, ushering in innovation. In the 1960s and 1970s, Lay’s was at the forefront of snack innovation, introducing flavored chips like barbecue and sour cream & onion in 1963 and pioneering foil bags in 1970 to keep chips fresh.
The brand didn’t stop growing; in the 1980s and 1990s, Lay’s began tapping into international markets, adapting its flavors to cater to local tastes. This global expansion brought Lay’s to countries like Mexico, Brazil, Poland, and beyond, offering unique flavors tailored to each market.
The 1990s were also notable for Lay’s marketing ingenuity, with campaigns like “Bet You Can’t Eat Just One” capturing the chips’ irresistible nature. The 2000s saw further innovation with the introduction of Lay’s Stax, Sensations, and Wavy lines, along with the “Do Us a Flavor” campaign that encouraged fans to submit their flavor ideas, leading to new additions like Cheesy Garlic Bread and Wasabi Ginger.
Lay’s is sold in over 200 countries today and remains the world’s bestselling snack brand. Despite evolving consumer preferences towards natural ingredients and healthier options, Lay’s continues to innovate, ensuring it remains synonymous with moments of joy and pleasure.
Meaning and History
Lay’s has a recognizable corporate style. The company underwent several global redesigns, but its name has always been on the logo. The goal of gaining popularity was set for the logo from the moment it was introduced because chips are an excellent snack that can be eaten anytime and anywhere. Meanwhile, the company’s management emphasized the brand and its products: over the years of its existence, it changed the design of the logo six times, focusing on modernity and demand. The key element of the logo has been and remains the name of the company’s founder, Herman Lay. However, he initially named the company HW Lay Lingo & Co.
What is Lays?
Lay’s is one of the brands of Frito-Lay, which is owned by the American corporation PepsiCo, Inc. Under this brand, potato chips with various flavors are produced. It appeared in 1932 and was named after its creator, Herman Warden Lays.
1932 – 1965
The debut version indicated the direction in which the identity would develop. The original emblem depicted cookware – a pot, vat, kettle, or deep food bowl. It directly indicated that this is food. At the bottom is a wavy bracket reminiscent of a hot surface for cooking. The wavy line is also present in the capital letter “L.” Its right segment has the shape of a sharp spike and goes beyond the middle of the sign. The lowercase letter “y” has a straight stem directed downwards, and the upper part of the letter resembles the letter “u” with curled serifs.
1965 – 1986
The debut emblem is a white inscription, “Lay’s,” depicted inside a red rectangle. The corners of the geometric figure are rounded. The word is stretched vertically. The letters do not have serifs. The protruding letters L and Y and the apostrophe are painted red for an original contrast.
1986 – 1997
The overall concept and color palette are preserved. Only the shapes have changed. The word “Lay’s” is now typed in italics, with smaller angles than in the previous version. The rectangle disappeared, replaced by a wide red contour that runs along the entire text.
1997 – 2003
In 1997, the company began using a logo similar to Walkers’. It is based on simple contrasting colors. The aggressive red looks good in combination with the calm yellow.
A round potato chip in the background symbolizes the sun. In front of it is a bright curved ribbon with the inscription “Lay’s.” The white letters have small blue shadows, which give the word a three-dimensional effect.
This version of the logo can still be found on the lids of Lay’s Stax, the packaging of Lay’s Deli Style Original, and some Frito-Lay trucks.
2003 – 2007
At the end of 2003, the designers turned the logo counterclockwise, causing the inscription to rise slightly upwards. The contours of the letters were also changed: now they are burgundy, not blue. The word “Brand” is printed in small font. A gradient formed by a red palette has been added.
2007 – 2019
In 2007, developers replaced the two-dimensional sun chip with a three-dimensional yellow ball from the Frito-Lay logo. Thanks to the use of gold contours, the colors became softer. The font changed slightly: a short stroke connects the letters “a” and “y” in the brand name.
2019 – today
Twelve years after the redesign, the company changed the logo again, guided by the principle “the simpler, the better.” Updates touched on minor details. The letter “y” in the word “Lay’s” now has a loop. Some shadows and contours have disappeared. The familiar inscription “Brand” was removed as unnecessary.
Lay’s: Interesting Facts
Lay’s, a famous potato chip brand, has been around since 1932 when Herman W. Lay started selling chips from his car during the Great Depression. Now owned by PepsiCo, Lay’s is loved worldwide for its many flavors.
- Starting Small: Herman W. Lay began by selling potato chips in Nashville, Tennessee, during tough times, showing you can start small and still become huge.
- TV Pioneers: Lay’s was the first snack brand to advertise on TV, helping it become well-known throughout the United States.
- Joining Forces: In 1961, Lay’s merged with the Frito Company to become Frito-Lay, Inc., strengthening its snack power and expanding its distribution of Lay’s chips.
- Worldwide Love: Lay’s chips are sold in over 200 countries, and they make special flavors for different places, like Green Onion in Russia and Magic Masala in India.
- So Many Flavors: Lay’s keeps coming up with new flavors, ensuring something for everyone, no matter where you are or what you like to taste.
- Flavor Contest: In 2012, Lay’s started the “Do Us a Flavor” contest, asking people to come up with new chip flavors, which got everyone excited and involved.
- Thinking Green: Lay’s has tried to be better for the planet by making a compostable bag for its SunChips brand, showing that it cares about the environment.
- Facebook Record: In 2012, Lay’s got a Guinness World Record for getting the most Facebook fans in 24 hours, proving how many people love these chips.
- Part of a Big Family: When Frito-Lay merged with Pepsi-Cola Company in 1965, Lay’s became part of the huge PepsiCo family, helping it reach even more snack lovers everywhere.
- Always New: Lay’s keeps making new kinds of chips, like Lay’s Oven Baked, which are a bit healthier but still tasty. This shows that they’re always thinking about what snackers want next.
From its simple start to becoming a snack favorite around the globe, Lay’s has shown that good ideas and tasty chips can make many people happy.
Font and Colors
Lay’s corporate style traces stability and respect for the company’s roots. The brand name is still the key element of the logo. Until 1997, it occupied all the space, receiving a background as a fried potato wedge. Another important element is the cookware. Over time, designers turned it into a rectangle and ribbon with a large inscription, which is still used today.
From print form, the text transitioned into semi-script italic with a slight slant. The logo uses several fonts, specifically Helvetica Neue and Hobo. In some places, they are combined; in others, they are complemented by separate styles.
Some designers say this font has smooth, clear, and elegant lines, similar to popular fonts like Makozin Heavy Italic and Bluestar Medium Italic. Still, it includes unique tweaks to fit Lay’s brand style better.
The color palette has been bright from the beginning. For maximum attractiveness, designers chose six striking colors: Sun Metallic (#957531), white, Pastel Yellow (#FDF597), Spanish Yellow (#F1B11B), Pigment Red (#EF1C24), and Animal Blood (#AB0E14). These colors represent energy, power, and passion, helping to highlight Lay’s commitment to creating exciting and tasty snacks. The white color adds a professional touch, emphasizing the brand’s focus on quality.
FAQ
What is the Lays font?
The Lay’s logo features a specific style of the Helvetica font known as Helvetica Halbfett. This version strikes a balance between not being too thick or too thin, which contributes to its readability and recognition as part of Lay’s branding. An interesting aspect of the logo is its distinctive use of an inverted opening quotation mark, adding a unique flair.
Neue Haas Grotesk Display 65 Medium is an excellent option for those seeking a similar font for computer use. It closely mirrors Lay’s font, maintaining Helvetica’s traditional appeal while being suitable for digital and print formats.
What was the first flavor of Lays chips?
When Lay’s launched, they started with their classic salted chips, focusing on the pure flavor of crispy, lightly salted potatoes. These chips quickly won people’s hearts, making Lay’s a household name.
By 1965, Lay’s decided to shake things up by introducing barbecue-flavored chips, marking their first venture beyond the simple salted variety. Riding on the success of the Barbecue chips, Lay’s didn’t stop there and released Sour Cream and Onion chips. The introduction of these new flavors marked a significant shift for Lay’s.
How many Lays chips flavors are there?
In the 1930s, Herman W. Lay started selling a single salted chip flavor from the back of his car. Lay’s has grown into a massive brand, boasting over 200 flavors. This vast variety ensures there’s something for everyone, catering to diverse tastes across the globe. The brand offers well-loved flavors like Barbecue, sour Cream, and Onion alongside regional specialties that cater to local preferences. Introducing new options keeps Lay’s at the forefront of the snack industry.
Why did Lays change its logo?
In 2019, Lay’s updated its logo to appear more modern while still keeping the familiar design that people enjoy. The update wasn’t about making big changes but refining the logo to make it clearer and more suitable for today’s aesthetic preferences.
By refreshing its logo, Lay’s acknowledges the importance of evolving visually to maintain consumer interest. This approach helps Lay’s remain a favorite among snack enthusiasts by adapting to the times while retaining its core identity.
What does the Lay’s logo represent?
The Lay’s logo is designed with meaningful elements that reflect the brand’s essence. It features a circle with a gradient from yellow to orange, resembling the sun. The logo includes a dark red ribbon that encircles the circle, bringing a touch of elegance and dynamism to the design. Lay’s name appears in white bold letters on the ribbon, slightly tilted to the right. These elements combine to convey Lay’s brand identity.
What does the Lay’s Logo symbolize?
The Lay’s logo features a circle with a gradient of yellow shades, symbolizing two important ideas. Firstly, it evokes the image of the sun, which is associated with feelings of happiness, warmth, and enjoyable moments—Lay’s aims to connect these feelings with the experience of eating their chips. Secondly, the circle resembles a perfectly cooked potato chip, golden and inviting, suggesting that their chips offer the same satisfaction as a sunny day. Incorporating these concepts into the logo was a clever decision. It creates a positive association with Lay’s and stimulates an appetite for their chips.
Who created the Lays logo?
In 1997, Lay’s updated its logo to the one we recognize today, with a yellow circle and a red ribbon. This change was spearheaded by its parent company, Frito-Lay, to unify the appearance of all its brands. Landor Associates, renowned for its branding expertise, did the design work. They chose yellow and red for the logo because they symbolize happiness and quality. This change aimed to highlight Lay’s as a fun and quality brand, helping it to become more recognizable.
What does the Lays slogan mean?
Lay’s slogan, “Betcha can’t eat just one,” is catchy and sticks in your mind, highlighting the irresistible appeal of their chips. When Lay’s and The Frito Corporation merged in 1961, this slogan became a defining part of Lay’s identity. It playfully challenges you to eat only one chip, tapping into our love for challenges and suggesting how delicious Lay’s chips are, with their satisfying crunch and flavor making it tough to stop at just one. Over the years, Lay’s introduced slogans like “Lay’s. Smile” and “No one can eat just one,” focusing on their chips’ joy and irresistible nature. These slogans aim to create lasting memories and a stronger connection to the brand, more than simply selling chips.
Why are the Walkers’ and Lays’ logos the same?
Walkers and Lay’s Chips share the same logo because their parent company, Frito-Lay, part of PepsiCo, aims for global recognition of these snacks. This strategy ensures that whether you’re eating Walkers in the UK or Lay’s elsewhere, you’re enjoying the same delicious snack. It makes the product familiar worldwide, regardless of the name on the bag. This approach is also cost-effective for the company, allowing the use of the same advertisements and packaging designs globally, saving money and strengthening the brand.
What does the Lays logo mean?
The Lay’s logo, featuring a yellow circle and a red banner, evokes happiness and the promise of tasty snacks. The bright yellow suggests sunshine and joy, linking Lay’s chips with happy moments. It also resembles a crispy chip, suggesting a delicious taste. The red banner, highlighting Lay’s name in white, catches your eye and helps you remember the brand. Red brings excitement, making the logo vibrant and inviting you to enjoy a bag of chips. This combination makes the logo memorable, signaling fun and delicious snacks.