Lay’s Logo

Lay’s LogoLay’s Logo PNG

Lay’s: Brand overview

Founded: 1940
Founder: PepsiCo
Headquarters:
United States
Website: lays.com
Logo downloads:
Lay’s is an American brand of potato chips. It started in the 1930s when Herman Lay bought the Barrett Food Company and renamed it H.W. Lay Lingo & Company. Since 1965, PepsiCo has held the rights to the popular snacks trademark.

Meaning and History

Lay’s Logo History

What is Lays?

Lay’s is one of the brands of the Frito-Lay company, which is the property of the American corporation PepsiCo, Inc. Potato chips with different flavors are produced under this brand. It appeared in 1932 and was named after Herman Warden Lay’s creator.

Lay’s has a recognizable corporate identity. The company carried out a global redesign several times, but its name was always present on the logo. The goal of gaining popularity has been set for the logo since its opening because chips are excellent snacks that you can eat anytime, anywhere. At the same time, the management focused as much as possible on the brand and its products: over the years of its existence, it changed the design of the emblem six times, focusing on modernity and demand. The logo’s key element was and remained the name of the founder of the company – Herman Lay. But first, he named it HW Lay Lingo & Co.

1932 – 1965

Lay’s Logo 1932-1965

The debut version indicated the direction in which the development of identity later moved. The original emblem depicts crockery – a saucepan, vat, cauldron, or deep bowl for food. She directly says that this is food. At the bottom is a wave-shaped bracket that resembles a hot cooking surface. The wavy line is also present on the capital “L.” Its right segment looks like a sharp spike and extends beyond the middle of the mark. The lowercase “y” has the stem aligned and downward, and the top of that letter looks like a “u” with curled serifs.

1965 – 1986

Lay’s Logo 1965-1986

The debut emblem is the white “Lay’s” inscription, depicted inside a red rectangle. The corners of the geometric shape are rounded. The word is stretched vertically. The letters don’t have serifs. The protruding L, y, and apostrophe are colored red for original contrast.

1986 – 1997

Lay’s Logo 1986-1997

The general concept and color palette have been preserved. Only the forms have changed. Now “Lay’s” is made in italic font, in which there are not as many corners as in the previous version. The rectangle is gone – it is replaced by a wide red outline that runs along with the entire text.

1997 – 2003

Lay’s Logo 1997-2003

In 1997, the company began using a logo similar to the Walkers graphic. It is based on simple contrasting colors. Aggressive red looks good in combination with calm yellow.

The round potato chip in the background symbolizes the sun. In front of him is a bright curving ribbon with the inscription “Lay’s.” The white letters have small blue shadows that give the word a three-dimensional effect.

This version of the logo is still found on Lay’s Stax lids, Lay’s Deli Style Original packaging, and some Frito-Lay trucks.

2003 – 2007

Lay’s Logo 2003-2007

At the end of 2003, the designers turned the logo counterclockwise. Because of this, the inscription is slightly upward. The changes also affected the letter outlines: now they are not blue, but burgundy. The word “Brand” appeared in small print. Added a gradient that is formed by the red palette.

2007 – 2019

Lay’s Logo 2007-2019

In 2007, the developers replaced the 2D sun chip with a 3D yellow ball from the Frito-Lay logo. The colors are softer thanks to the use of golden outlines. The font has slightly changed: a short-stroke connects ” a” and “y” in the brand name.

2019 – today

Lay’s Logo 2019-present

Twelve years after the redesign, the company redesigned the logo again, following the principle “the simpler, the better.” Updates touched on minor details. The letter “y” in the word “Lay’s” now has a loop. Some of the shadows and outlines have disappeared. There is no familiar “Brand” inscription either – it was removed as unnecessary.

Font and Colors of the Emblem

Lay’s Emblem

Stability and respect for the roots of the company can be traced to Lay’s corporate identity. The brand name is still a key element of the logo. Until 1997, it occupied the entire space; then, it received a background in the form of a fried potato wedge. Another important element is the dishes. Designers eventually turned it into a rectangle and then into a ribbon with a large inscription still used today.

From the printed form, the text passed into a semi-handwritten, italic, with a slight slant. That is, there are several types of typefaces in the logo. In particular, Helvetica Neue and Hobo. In some places, they are combined; in others, they are supplemented with individual touches.

The color scheme was vibrant from the start. For maximum appeal, the designers chose six eye-catching colors: Metallic Sunburst (# 957531), White, Pastel Yellow (# FDF597), Spanish Yellow (# F1B11B), Pigment Red (# EF1C24), and Blood Animal (# AB0E14).

Lay’s color codes

Cadmium Red Hex color: #e00420
RGB: 224 4 32
CMYK: 0 98 86 12
Pantone: PMS Bright Red C
School Bus Yellow Hex color: #ffd911
RGB: 255 217 17
CMYK: 0 15 93 0
Pantone: PMS 109 C

As representatives of the Lay’s company admitted, the redesign of 2019 was carried out only to make the logo more modern. As a result, the changes were minor: the developers slightly corrected the font, simplified the gradient, and centered and reduced the red ribbon.

The main element of Lay’s logo is a yellow-orange gradient circle that symbolizes both the sun and potato chips simultaneously. The ball is wrapped in a dark red ribbon. The brand name is written on it in white letters, for which the designers used an individual bold font with a slight slope to the right.

The yellow circle with a gradient, which is the basis of Lay's logo, has several meanings. Firstly, it represents the sun - a symbol of joy, warmth, constancy, productivity, and positive energy. The designers wanted to show that everything revolves around Lay's sun. Secondly, it is a potato chip, fried until golden brown. Its task is to attract potential buyers and arouse their appetites.

Why did Lays change their logo?

Lay's changed its logo in 2019 to make it more modern. As a result, the inscription was reduced to the size of the red ribbon, and the ribbon itself became shorter and now tightly wrapped around the yellow circle. That is, the designers followed the principle ‘the simpler, the better.’ This allowed us to use elegant letters and get rid of the harsh gradient. A compact emblem was needed for a new packaging design, which featured mouth-watering photos of chips.

The first Lay's logo with a yellow ball and a red ribbon began to be used in 1997 - the same time that the company Frito-Lay (namely, it is the owner of the brand of potato chips) had a symbol with a similar design. The emblem for Frito-Lay was created by the staff of the consulting firm Landor Associates. So the idea for the Lay's graphic sign is probably Landor's.

What is the Lays slogan?

Lay's most famous slogan is ‘Betcha can't eat just one.’ It was introduced after crisp maker H. W. Lay & Company merged with The Frito Corporation in 1961 to form Frito-Lay. Later, other slogans appeared: ‘Lay's. Get your smile on’ and ‘No one can eat just one.’ None of them is used as part of the logo.

Why are the walkers and Lays logo the same?

Walkers and Lay's have the same logo because they represent the same product in different markets. They are both owned by the American company Frito-Lay, which is part of the pepsico holding. But Walker's chips are only sold in the UK and Ireland, while Lay's is focused on the rest of Europe. The designers made similar logos to maintain a connection between the two brands.

What does the Lays logo mean?

The yellow circle on Lay's logo represents the fullness and brightness of life, symbolizes stability, and evokes positive emotions because it looks like the sun. And this element in shape and color resembles chips - well-done, crispy, and appetizing. In front of the yellow circle is a red banner with a white inscription. Its purpose is to draw attention to the brand name. Thanks to the use of rich colors, the emblem as a whole seems cheerful and joyful.

Lay's updated the logo in 2019 by changing the shape and color of the elements. As a representative of Frito-Lay admitted, the redesign took two years. This time was needed not only for the revision of the emblem but also for the modernization of the packaging. First, the rebranding was officially launched in Canada and the United States and then spread to other countries, which generally lasted several years.

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