Pringles Logo

Pringles LogoPringles Logo PNG

The Pringles logo, which looks modern today, ensured the recognition and success of the beloved American product, chips. An attractive, funny emblem representing a talisman of several parts has retained its historicity to this day.

Pringles: Brand overview

Founded: 1968
Founder: Kellogg’s
Headquarters:
United States
Website: pringles.com
Logo downloads:
The official name of the brand is Pringles. The country of origin is the United States, and the product was first introduced in 1968. Pringles potato chips will probably always be one of the brightest brands and, of course, a favorite for the consumer. Can you believe that this packaging is so amazing that it has become one of the most famous in the world? A rich and unique taste is what sets them apart from the crowd of other brands among potato chips. Its assortment includes wheat-potato chips with different flavors: cheese, smoked bacon, chili sauce, green onions, grilled steak, pizza, paprika, crab, etc.

Meaning and History

Pringles Logo History

What is Pringles?

Pringles is a brand of potato chips with various flavors, the most popular being onion, sour cream, and cheese. The snacks are packaged in tall cans and produced in five factories in the USA, China, Poland, Malaysia, and Belgium.

This is a brand of snacks that are often confused with conventional chips, but it is not entirely true. Pringles contain only 40% of normal potatoes; the rest is wheat flour and starch, mixed with vegetable oil and emulsions. Therefore, it is more correct to call it a light snack. They look like crispy potato crackers that grab you when you open the package because the smell and taste make you eat more and enjoy every moment.

The recipe for the famous Pringles potato comes from the mind of a genius named Alexander Liepa, a chemist by profession. It was originally invented for Procter & Gamble in 1956, and no one imagined that this brand would conquer the world. However, it took several years for the Pringles recipe and taste to improve. In 1868, the company introduced potatoes to the North American market.

As for the name, there are various legends about its origin. Some say the name for potato chips was found in the phone book by the marketing department. In this phone book, Pringle Drive, which is located in Cincinnati, Ohio, was marked somewhere. Another slightly crazy idea: these chips are named after Mark Pringle, who in 1973 proposed a new way to process potatoes.

The creators of the brand have worked well on its legend. By the time the first Pringles chips hit the shelves, the branding was complete. Procter & Gamble came up with a name for the new product simply by looking in a telephone directory. On the book’s pages with Cincinnati addresses, they saw the inscription “Pringle Avenue,” and they immediately liked it. It was decided to keep the first word by adding an “s” at the end.

The specialists paid no less attention to the logo. It depicts the brand’s main mascot, baker Julius Pringles. His appearance changed several times, but the image remained recognizable.

1967 – 1980

Pringles Logo 1967

On the first emblem, the baker’s head was oval. The curled mustache touched the bottom edge of the outline; the eyes looked like inverted Ps. The word “PRINGLE’S” was written on the bow tie under the white-collar.

1980 – 1986

Pringle's Logo 1980

1986 – 1996

Pringles Logo 1986

In 1986, the face acquired a round shape; the eyes became large black dots, eyebrows, and a mouth. Simultaneously, the white-collar and the apostrophe before the “S” in the brand name disappeared. A thing of the past in 1996, this version of the logo made a comeback in 2011 and has adorned cans of Rewind Edition chips ever since.

1996 – 2002

Pringles Logo 1996

The designers removed the mouth and rosy cheeks, thereby changing the mood of the picture. They also dimmed the colors and rotated the image a few degrees to the left.

2002 – 2009

Pringles Logo 2002

The brand new logo appeared in 2002. Now the baker has a bang, bright eyes, and a small red bow tie. No eyebrows, the mustache looks voluminous. Pringles is located at the bottom with an orange background.

2009 – 2020

Pringles Logo 2009

In 2009, the brand got a simplified version of the logo. The artists changed the man’s hairstyle again, and at the same time, removed the orange polygon in the background.

The font used for the lettering is similar to Bodega Sans Medium. The letters stand very closely; the last “l,” “e,” and “s” are connected. The dot above the “i” is shaped like a drop. The color scheme includes yellow (# FFEA00) for the brand name, red (# E51B23) for the bow tie, white (#FFFFFF) for the head, black (# 000000) for the outline, chocolate (# 744304), and brown (# B76E23) for mustache and hair.

2020 – 2021

Pringles Logo 2020

2021 – today

Pringles Logo

The packaging that conquered the world

Pringles emblem

What does Pringles do to make him so famous and recognizable all over the world? You will find the correct answer on the package; This is an elongated metal packaging, which, depending on the taste, has a different color. Many flavors have become so famous that the consumer already associates the color with the corresponding potato aroma. The packaging is easy to recognize and has become a success for the company. It is very easy to transport, and when you take the product out of the can, your hands will not get dirty. Most importantly, the product itself is not damaged during transportation, unlike a regular soft pack. The shape of the chips appeared simultaneously with the packaging.

Genuine brand identity

Pringles symbol

The printing house that appears on the packaging is remembered and remains in the memory of consumers. This is one of the things that does not change depending on the taste of the potato. The fact that the letter and color have not changed helps them to remain among the recognized characters. The first letter is uppercase, and the rest are lowercase, which is slightly tilted. The yellow color of the inscription makes the packaging stand out even more. The brand and logo are interconnected, which means that the yellow letters and the mustachioed man are the identities of one brand. Two eyes, a bright and easy to remember hairstyle, brown hair, a large and beautiful mustache, and a red bow-tie in a suit make the logo memorable.

What is also very important is that the potato that is drawn on the packaging matches the one that the buyer finds when opening. The packaging itself convinces the buyer that the potato has a rich and strong taste. In most countries, Pringles are available in various volumes for use.

In conclusion, it is important to emphasize that Pringles is an example of good brand positioning, how to maintain consumer interest for decades, and remain among the best-selling brands. This is a model example of brand development, and the Pringles logo appears here as one of the elements of the success formula.

Font and Color of the Emblem

Pringles Emblem

The Pringles logo features the head of a fictional character. It is essentially a stylized cartoon caricature of Julius Pringles, a baker of the marketing legend. Until 2002, the mascot had eyebrows and a black bow tie with the brand name. Later versions look modern: designer Louis R. Dixon gave them a three-dimensional look and brought the word “Pringles” out of the tie.

Pringles color codes

Mordant Red 19 Hex color: #b40c0c
RGB: 180 12 12
CMYK: 0 93 93 29
Pantone: PMS 485 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

Pringles redesigned the logo to make the head look like an emoji. The drawing was adapted to the style of modern emoticons because the designers wanted to expand the brand’s target audience at the expense of the younger generation.

The funnyman in the Pringles logo is called Mr. Pringle. This is the mascot of the American potato chip maker.

Yes, Pringles had a new logo in December 2020.

The Pringles logo is as old as the company itself. The first version of the head with a mustache was created in 1967.

The Pringles logo symbolizes the cheerful mood that delicious chips give. The oval head with eyebrows, mustache, and bow tie belongs to a fictional character named Julius Pringles. According to legend, this is a good-natured baker who is the main face of the brand. Brown stands for reliability, and white stands for perfection and purity. Red not only attracts attention but is also the personification of love. Yellow is the embodiment of energy and the sun.

Why did Pringles change their logo?

Pringles has changed its logo to keep up with the times. Since minimalism is in fashion now, in 2020, the little man ‘cut his hair’ and lost the clear boundaries of his head (it became white and is best seen against a colored background). And in 2021, the designers went even further and combined the red bow tie with the brand name. Hired studio Jones Knowles Ritchie simplified and modernized the emblem's design, presenting the face of the already familiar Julius Pringles in the emoji style.

What is the name of the Pringle logo?

Until 2006, the man on the chips logo was called ‘the Pringles ma’ or ‘Mr. Pringle. One of the Wikipedia editors under the nickname Platypus Man decided to rectify this situation and asked Michael A. Wiseman to come up with a name for the mascot. He suggested the variant ‘Julius Pringles’ in honor of the football player Julius Peppers. They edited Wikipedia and created a Facebook group to spread misinformation. And in 2013, the company adopted the name Julius Pringles as the official one.

Did Pringles change logo?

Yes, in 2021, Pringles updated the logo and redesigned the packaging simultaneously to improve the brand image. As part of the redesign, the iconic emblem has been modernized and made much simpler. Although the head of Mr. P. remains the same as in the previous version, created in 2020, the red butterfly looks completely different. Now it is very large and aligned horizontally. Its color is darker than before and contains white ‘PRINGLES’ lettering inside.

How old is the Pringles logo?

The first logo featuring Mr. Julius Pringles appeared in 1967; that is, he is already over 55 years old. It was shortly before the wheat potato chip brand entered the US market and was sold there under the name Pringle's Newfangled Potato Chips. Over the course of several decades, the mascot's image has changed, but despite everything, it has remained recognizable. In 2020 Mr. P. got a modern look - minimalistic, with eyebrows and no hair.

What is the Pringles guy?

The funny man in the Pringles logo is called Mr. Julius Pringles, but better known as Mr. P. This is the main mascot of the brand, which appeared back in 1967. Despite all the changes in design, he always has a lush mustache, dotted eyes, and a bow tie. And recently, artists have added raised eyebrows to him, as if he was very surprised at something. In general, the facial expression is friendly because the mustache, with the tips, turned up, resembles a smile.

Why is the Pringles man bald now?

Julius Pringles went bald in 2020 because Pringles wanted it so. Perhaps they thought that eyebrows would look better than two strands of hair. Or the designers wanted to emphasize the oval shape of the head in such a way and the hairstyle interfered with them. In any case, the people at Jones Knowles Ritchie got their way: they simplified the man's look in the logo and made it look like a smiley face. Now the head of Mr. P. can express different emotions.

The Pringles logo has a hidden meaning. It is no coincidence that the head of the mascot has an oval shape - it looks like an elongated wheat and potato chip that the company produces. And the little man seems fat and full-cheeked, which, combined with a bald head and a big mustache, creates the image of a good-natured baker. A bow tie adds to his intelligence. Previously, the yellow color of the inscription echoed the color of the chips, but after 2021 the word ‘PRINGLES’ has become white.

The original version of the Pringles baker's head logo is believed to have been created by a New York-based TEAGUE, then Walter Dorwin Teague Associates. Design director Arch Drummond was responsible for developing the concept. He created an image similar to old-fashioned bakery owners so that people associate wheat and potato chips with their favorite baked goods. And the 2021 emblem was created by Jones Knowles Ritchie.

When did the Pringles logo change?

The Pringles logo has changed several times, and each time it takes on a more modern look. For example, in 1986, the character's eyes first turned into two black dots. In 1996, the head became turned diagonally, and in 2002 the bow tie was dyed red. In 2020, the hair disappeared, but high-raised eyebrows appeared as if Mr. P. was surprised by something. And in 2021, after another redesign, the word ‘PRINGLES’ has moved inside the bow tie.

Who is the Pringle man?

According to legend, the man on the Pringles logo is called Mr. Julius Pringles, or Mr for short. P. Known to be the company's mascot. His image was inspired by old-fashioned bakery owners, who, in society's mind, were thick-cheeked, mustachioed, and good-natured men. The baker creates a crispy crust - as crispy as Pringles Wheat Potato Chips. In addition, fresh baked goods evoke positive emotions in people.

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