The official name of the brand is Pringles. The country of origin is the United States, and the product was first introduced in 1968. Pringles potato chips will probably always be one of the brightest brands and, of course, a favorite for the consumer. Can you believe that this packaging is so amazing that it has become one of the most famous in the world? A rich and unique taste is what sets them apart from the crowd of other brands among potato chips. Its assortment includes wheat-potato chips with different flavors: cheese, smoked bacon, chili sauce, green onions, grilled steak, pizza, paprika, crab, etc.
Meaning and History
This is a brand of snacks that are often confused with conventional chips, but it is not entirely true. Pringles contain only 40% of normal potatoes; the rest is wheat flour and starch, mixed with vegetable oil and emulsions. Therefore, it is more correct to call it a light snack. They look like crispy potato crackers that grab you when you open the package because the smell and taste make you eat more and enjoy every moment.
The recipe for the famous Pringles potato comes from the mind of a genius named Alexander Liepa, a chemist by profession. It was originally invented for Procter & Gamble in 1956, and no one imagined that this brand would conquer the world. However, it took several years for the Pringles recipe and taste to improve. In 1868, the company introduced potatoes to the North American market.
As for the name, there are various legends about its origin. Some say the name for potato chips was found in the phone book by the marketing department. In this phone book, Pringle Drive, which is located in Cincinnati, Ohio, was marked somewhere. Another slightly crazy idea: these chips are named after Mark Pringle, who in 1973 proposed a new way to process potatoes.
The creators of the brand have worked well on its legend. By the time the first Pringles chips hit the shelves, the branding was complete. Procter & Gamble came up with a name for the new product simply by looking in a telephone directory. On the book’s pages with Cincinnati addresses, they saw the inscription “Pringle Avenue,” and they immediately liked it. It was decided to keep the first word by adding an “s” at the end.
The specialists paid no less attention to the logo. It depicts the brand’s main mascot, baker Julius Pringles. His appearance changed several times, but the image remained recognizable.
1967 – 1986
On the first emblem, the baker’s head was oval. The curled mustache touched the bottom edge of the outline; the eyes looked like inverted Ps. The word “PRINGLE’S” was written on the bow tie under the white-collar.
1986 – 1996
In 1986, the face acquired a round shape; the eyes became large black dots, eyebrows, and a mouth. Simultaneously, the white-collar and the apostrophe before the “S” in the brand name disappeared. A thing of the past in 1996, this version of the logo made a comeback in 2011 and has adorned cans of Rewind Edition chips ever since.
1996 – 2002
The designers removed the mouth and rosy cheeks, thereby changing the mood of the picture. They also dimmed the colors and rotated the image a few degrees to the left.
2002 – 2009
The brand new logo appeared in 2002. Now the baker has a bang, bright eyes, and a small red bow tie. No eyebrows, the mustache looks voluminous. Pringles is located at the bottom with an orange background.
2009 – present
In 2009, the brand got a simplified version of the logo. The artists changed the man’s hairstyle again, and at the same time, removed the orange polygon in the background.
The packaging that conquered the world
What does Pringles do to make him so famous and recognizable all over the world? You will find the correct answer on the package; This is an elongated metal packaging, which, depending on the taste, has a different color. Many flavors have become so famous that the consumer already associates the color with the corresponding potato aroma. The packaging is easy to recognize and has become a success for the company. It is very easy to transport, and when you take the product out of the can, your hands will not get dirty. Most importantly, the product itself is not damaged during transportation, unlike a regular soft pack. The shape of the chips appeared simultaneously with the packaging.
Genuine brand identity
The printing house that appears on the packaging is remembered and remains in the memory of consumers. This is one of the things that does not change depending on the taste of the potato. The fact that the letter and color have not changed helps them to remain among the recognized characters. The first letter is uppercase, and the rest are lowercase, which is slightly tilted. The yellow color of the inscription makes the packaging stand out even more. The brand and logo are interconnected, which means that the yellow letters and the mustachioed man are the identities of one brand. Two eyes, a bright and easy to remember hairstyle, brown hair, a large and beautiful mustache, and a red bow-tie in a suit make the logo memorable.
What is also very important is that the potato that is drawn on the packaging matches the one that the buyer finds when opening. The packaging itself convinces the buyer that the potato has a rich and strong taste. In most countries, Pringles are available in various volumes for use.
In conclusion, it is important to emphasize that Pringles is an example of good brand positioning, how to maintain consumer interest for decades, and remain among the best-selling brands. This is a model example of brand development, and the Pringles logo appears here as one of the elements of the success formula.
Font and Color of the Emblem
The Pringles logo features the head of a fictional character. It is essentially a stylized cartoon caricature of Julius Pringles, a baker of the marketing legend. Until 2002, the mascot had eyebrows and a black bow tie with the brand name. Later versions look modern: designer Louis R. Dixon gave them a three-dimensional look and brought the word “Pringles” out of the tie.
The font used for the lettering is similar to Bodega Sans Medium. The letters stand very closely; the last “l,” “e,” and “s” are connected. The dot above the “i” is shaped like a drop. The color scheme includes yellow (# FFEA00) for the brand name, red (# E51B23) for the bow tie, white (#FFFFFF) for the head, black (# 000000) for the outline, chocolate (# 744304), and brown (# B76E23) for mustache and hair.