Pizza Hut is a US-based fast-food chain and an international franchise offering Italian-American cuisine. She prepares not only pizza of many types but also side dishes, pasta, desserts. Its first point appeared in Wichita, Kansas, where it was founded by the Carney brothers – Dan and Frank. Today, the pizzeria is the world’s largest catering structure, with over 18,700 restaurants (as of January 2020). It’s no coincidence that UK-based Richtopia ranked it 24th in the top 200 most influential brands. This service is now a subsidiary of Yum! Brands, Inc.
Meaning and History
In 1958, two brothers-students from the University of Wichita State decided to open an Italian pizzeria in their town. Six months later, they founded a second outlet, and in 1959 they already had a real fast-food chain, which included nine restaurants. In the same year, Dan and Frank switched to a franchise system. The iconic design of the Pizza Hut building appeared later (in 1963). It was designed by George Lindstrom, an architect based in Chicago. The project was completed in 1969.
In 1977, the restaurant chain passed to another owner: it was bought by PepsiCo. Twenty years later, Pizza Hut, along with two other foodservice chains (Kentucky Fried Chicken and Taco Bell), left its membership and formed a new structure named Tricon Global Restaurants, Inc. But then, a few years later, she changed it: as a result, in the spring of 2020, Yum! Brands.
All this time, the restaurant has retained its recognizable identity: the logo, sign, and design of the building with a red roof, which eventually became an emblem. So the Chicago architect can be ranked among its authors. In all, there are nine personal characters in the franchise career.
1958 – 1970
The debut logo of the pizzeria chain consists of the name, located horizontally and decorated with “jumping” letters. As conceived, they do not mean playfulness but the impatience with which visitors wait for their order. That is, it is a hint of the excellent taste of the dishes offered by Pizza Hut. The letters in words are scarlet, uppercase, in sharp serif type.
1962 – 1970
This was the emblem for the Coke Cola company. It also uses the name of the franchise but in a completely different style. Instead of red-black, instead of “jumping” lines – straight lines instead of sharp signs – symbols with even tops. However, if you look closely, you will notice that not all letters are leveled. For example, the right leg “A” is longer than the others, and the “U” is higher than the rest. Above and below, the phrase is beaten off with thin lines.
1970 – 1974
The redesign brought the perfect blend of the debut and new logos. From one, the developers used the style and geometry of the letters, from the other – restraint and color of the inscription. In addition to monochrome, they also added an updated word placement: now they are arranged in a column, one above the other. This proportionality became cult since it was preserved for almost the remaining time (except a couple of periods). “Jumping” symbols are made by hand.
1974 – 1999
The logo, approved in 1974, was designed by Lippincott in collaboration with Marketing Manager Sam Moyers. It is famous for the legendary red roof that appeared in it for the first time, as on the branded buildings of a restaurant chain. The iconic element remains forever. Under the roof, there is a two-level inscription made in an updated font. It uses wavy lines – lowercase “z” and uppercase “H.” In the first case, they replace the lower part of the letters, in the second – the central bar.
1999 – 2010
In 1999, the company switched to a conceptually different logo – with looser lines, as if drawn with one stroke of the brush. And this applies to both graphics and text. The author of the new identity is Landor Associates. The roof is now positioned diagonally and has black stripes on all sides. The inscription also goes from bottom to top diagonally. The letters look unobtrusive and not as strict as in the previous version, although they have some in common in outlines. In the word “Pizza,” the dot above the “i” is elongated and colored green. The symbols resemble handwritten ones. There is a yellow underline at the bottom.
2010 – 2014
This version is a revised version of the previous emblem. There are no thick black lines around the perimeter of the roof. In addition, the underline has been increased, and a sunlight-like gloss has been added. The designers also straightened the roof horizontally, leaving all other elements in their original places.
2014 (North America)
The basis of this logo is the emblem of 2010. The developers removed the yellow underline at the bottom of the lettering and repainted the green leaf above the “i” in black. In some countries, this logo is still in use today.
2014 – 2019
In 2014, Pizza Hut announced an all-out rebranding to attract more visitors and lift its fallen revenue. She updated everything literally: the signboard, uniforms, menus, symbols. As a result, the emblem got a round shape and looked like a pizza. This is due to the development of eleven new branded pizzas, so the focus was on them. Only red remains from the old logo, as it resembles the iconic shade of the roof and toasted pizza. The names of the net and the roof were placed in the center of the circle with a white dashed outline. Deutsch LA redesigned the logo.
2019 – today
In the summer of 2019, Pizza Hut brought back the old logo and red roof that had been in use from 1974 to 1999. It is now dominated by three wavy lines, a flat roof, and classic lettering from Lippincott.
Font and Colors of the Emblem
Since the 70s of the last century, a brick-red roof has been used in the identity of the catering network. It has a wide brim and a raised middle, visually resembling a hat. This element is the key symbol of the company, which disappeared only once (in 2014) for a radical change of the image, but then came back.
The oblique typeface, used for many years in the emblem, is individual and looks like strokes made with a wire brush. The current font is called Hot Pizza. Its creator is designer Dennis Ludlow. He proposed a revised serif print.
The signature palette of the pizzeria chain consists of red, which is constantly combined with white. At different times, it was complemented by black, yellow, and green.