Chick-fil-A is the largest fast-food restaurant chain in the United States that specializes in chicken sandwiches. It appeared in 1946 in Hapeville, Georgia, and is now headquartered in College Park in the same state. The founder of a large-scale company is S. Truett Cathy – businessman, philanthropist, writer, investor. Today, she operates over 2,600 restaurants in the United States. It also has branches in Canada. They used to be in the UK as well. The menu includes breakfasts, lunches, and dinners, depending on the time of visiting the restaurant. In addition, it offers its meals for events.
Meaning and History
The fast-food chain went through a whole chain of renaming: at first; it was Dwarf Grill, then it became known as Dwarf House, then finally it got its current name – Chick-fil-A. It appeared in 1967, which is considered the official year of the company’s launch. But in fact, the roots of restaurants go much further.
After working in the business for about 15 years (since 1946), Truett Cathy discovered a deep fryer that could make a chicken sandwich in the same amount of time as a hamburger. He emphasized in his first slogan, registered a trademark, and drew up a chicken-based flagship menu. All of these events date back to 1961.
The first branch of the Chick-fil-A fast-food outlet appeared in 1967 in the Greenbriar Mall, located in the suburbs of Atlanta. In 2008, the company completely ditched trans fats. And in 2015, she founded her three-story restaurant with a total area of 460 square meters in Manhattan. m, which became the largest Chick-fil-A center in the United States.
The restaurant chain’s corporate ethics is rooted in deep Christian convictions — in particular, Baptist ones. Therefore, catering establishments are closed on Sundays, as well as on Christmas and Thanksgiving. During Lent, Chick-fil-A offers fish sandwiches instead of chicken meat.
Over the entire period, the company has violated its ban only twice and opened on the weekend. For the first time, it was necessary to feed passengers at Hartsfield-Jackson International Airport, who were in a difficult situation due to a power outage in Atlanta. The second time – when it was necessary to spend a birthday for a 14-year-old teenager with autism and cerebral palsy in the city of Mobile, Alabama.
The chicken, still used in the emblem, used to be the mascot of restaurants. Her name was Doodles. For the entire time of the network’s operation, the corporate emblem has always contained this image, although now the cow has become the anthropomorphic mascot. Chick-fil-A has a total of seven logo options.
1960 – 1963
Even though the official debut of the restaurant took place in 1967, at first, its founder worked in another fast-food establishment – in Dwarf Grill near Atlanta (in Hapville, Georgia). Initially, Chick-fil-A featured on the menu: that was the name of the chicken in a sandwich. But the dish was written a little differently – Chick-Fill-A, which was used for the emblem in the form of italics by hand.
On the left is a cartoon-style smiling chicken head. The drawing is made with a couple of strokes, complemented by a red beard and a comb. The final “a” in this variant is lowercase.
1963 – 1964
The chicken image remains the same. The name changed: one “l” disappeared from it, the capital “F” became lowercase, and at the end, a large letter “A” appeared. The designers also added two red hyphens in the shape of small rectangles.
1964 – 1975
In 1964, the developers radically redesigned the emblem. They removed the individual chicken head and aligned it with the inscription. This option has become much more attractive, as the capital “C” is now complemented by a beak, an eye, and a ridge of four oval elements of different heights. It was this logo that adorned the first restaurant of the fast-food chain.
1975 – 1985
For the next ten years, the emblem was made in bold handwritten type in a similar design.
1985 – 1998
During this period, the previous logo was used but in a darker color. The designers have intensified the palette of red and made an almost burgundy out of scarlet. There were no other changes.
1998 – 2012
With the next redesign, the developers took the previous version of the logo as a basis. The changes were made to the font thickness, which has become a little thinner, and the color has been repainted in red since the entire emblem.
2012 – present
The designers refreshed the logo: they slightly aligned the “jumping” letters, making them readable, and replaced the open beak with a closed one. It looks like a slightly curved triangle. A separate trademark also appeared. It’s a red round icon with a white chicken in the same format as the large logo. The only difference is in scale because only a fragment of the bird’s head is included in the circle. A separate symbol adorns the entrances of branded establishments and some paraphernalia.
Font and Colors of the Emblem
Since the 60s of the last century, the identity of the fast-food chain Chick-fil-A has been associated with a single image – chicken or chicken. At first, it was located separately, but then the designers combined it with the name, turning the capital “C” into a bird’s head. The letter has a beak, an eye, and a scallop consisting of four ovals of different sizes.
For the logo, an individual typeface was developed called Chicken Hut. Its author is the 538Fonts design studio. The font resembles handwritten lettering but without tilting to the right. The letters are of unequal size, “jumping,” which emphasizes the relaxed atmosphere of the institution.
The corporate palette at any time consisted of only three basic colors: black (lettering), white (background, chicken), and red (comb, eye, beak, and letters).