Chick-fil-A Logo PNG
The Chick-fil-A logo is like a hot snack on a plate. The emblem demonstrates the speed of cooking, the freshness of products, and the nutritional value of the network’s dishes. In the elements, there is a hint of the main ingredient of the recipes – chicken meat.
Chick-fil-A: Brand overview
| Founded: | May 23, 1946 |
| Founder: | S. Truett Cathy |
| Headquarters: |
Atlanta, Georgia, United States |
| Website: | chick-fil-a.com |
Meaning and History
The fast-food chain went through a whole chain of renaming: at first; it was Dwarf Grill, then it became known as Dwarf House, then finally it got its current name – Chick-fil-A. It appeared in 1967, which is considered the official year of the company’s launch. But in fact, the roots of restaurants go much further.
After working in the business for about 15 years (since 1946), Truett Cathy discovered a deep fryer that could make a chicken sandwich in the same amount of time as a hamburger. He emphasized in his first slogan, registered a trademark, and drew up a chicken-based flagship menu. All of these events date back to 1961.
The first branch of the Chick-fil-A fast-food outlet appeared in 1967 in the Greenbriar Mall, located in the suburbs of Atlanta. In 2008, the company completely ditched trans fats. And in 2015, she founded her three-story restaurant with a total area of 460 square meters in Manhattan. m, which became the largest Chick-fil-A center in the United States.
The restaurant chain’s corporate ethics is rooted in deep Christian convictions — in particular, Baptist ones. Therefore, catering establishments are closed on Sundays, as well as on Christmas and Thanksgiving. During Lent, Chick-fil-A offers fish sandwiches instead of chicken meat.
Over the entire period, the company has violated its ban only twice and opened on the weekend. For the first time, it was necessary to feed passengers at Hartsfield-Jackson International Airport, who were in a difficult situation due to a power outage in Atlanta. The second time – when it was necessary to spend a birthday for a 14-year-old teenager with autism and cerebral palsy in the city of Mobile, Alabama.
The chicken, still used in the emblem, used to be the mascot of restaurants. Her name was Doodles. For the entire time of the network’s operation, the corporate emblem has always contained this image, although now the cow has become the anthropomorphic mascot. Chick-fil-A has a total of seven logo options.
What is Chick-fil-A?
Chick-fil-A is a private company that owns more than 2.7 thousand fast-food restaurants. The chain’s headquarters are located in the most populous city in the state of Georgia – Atlanta. The menu is based on chicken dishes and a variety of sandwiches.
1960 – 1963
Even though the official debut of the restaurant took place in 1967, at first, its founder worked in another fast-food establishment – in Dwarf Grill near Atlanta (in Hapville, Georgia). Initially, Chick-fil-A featured on the menu: that was the name of the chicken in a sandwich. But the dish was written a little differently – Chick-Fill-A, which was used for the emblem in the form of italics by hand.
On the left is a cartoon-style smiling chicken head. The drawing is made with a couple of strokes, complemented by a red beard and a comb. The final “a” in this variant is lowercase.
1963 – 1964
The chicken image remains the same. The name changed: one “l” disappeared from it, the capital “F” became lowercase, and at the end, a large letter “A” appeared. The designers also added two red hyphens in the shape of small rectangles.
1964 – 1975
In 1964, the developers radically redesigned the emblem. They removed the individual chicken head and aligned it with the inscription. This option has become much more attractive, as the capital “C” is now complemented by a beak, an eye, and a ridge of four oval elements of different heights. It was this logo that adorned the first restaurant of the fast-food chain.
1975 – 1985
For the next ten years, the emblem was made in bold handwritten type in a similar design.
1985 – 1998
During this period, the previous logo was used but in a darker color. The designers have intensified the palette of red and made an almost burgundy out of scarlet. There were no other changes.
1998 – 2012
With the next redesign, the developers took the previous version of the logo as a basis. The changes were made to the font thickness, which has become a little thinner, and the color has been repainted in red since the entire emblem.
2012 – today
The designers refreshed the logo: they slightly aligned the “jumping” letters, making them readable, and replaced the open beak with a closed one. It looks like a slightly curved triangle. A separate trademark also appeared. It’s a red round icon with a white chicken in the same format as the large logo. The only difference is in scale because only a fragment of the bird’s head is included in the circle. A separate symbol adorns the entrances of branded establishments and some paraphernalia.
Font and Colors
Since the 60s of the last century, the identity of the fast-food chain Chick-fil-A has been associated with a single image – chicken or chicken. At first, it was located separately, but then the designers combined it with the name, turning the capital “C” into a bird’s head. The letter has a beak, an eye, and a scallop consisting of four ovals of different sizes.
For the logo, an individual typeface was developed called Chicken Hut. Its author is the 538Fonts design studio. The font resembles handwritten lettering but without tilting to the right. The letters are of unequal size, “jumping,” which emphasizes the relaxed atmosphere of the institution.
The corporate palette at any time consisted of only three basic colors: black (lettering), white (background, chicken), and red (comb, eye, beak, and letters).
Chick-fil-A color codes
| Alizarin Crimson | Hex color: | #e51636 |
|---|---|---|
| RGB: | 229 22 54 | |
| CMYK: | 0 90 76 10 | |
| Pantone: | PMS 185 C |
What does the Chick-fil-A logo mean?
In the unusual inscription Chick-fil-A, you can see the image of a chicken: the first letter C has a beak and a scallop. Thus, the logo denotes the main ingredient in most restaurant chains’ dishes: Class A chicken meat.
Did Chick-fil-A logo change?
Chick-fil-A’s logo has changed several times. The iconic design has evolved since the mid-1960s, with designers experimenting with lettering and adjusting the letters’ color, thickness, and shape. The logo was last updated in 2012.
Why is Chick-fil-A logo a cow?
Chick-fil-A has never had a cow logo. The company only had a cow mascot. It was used as a comedic image: the animal was encouraged to eat more chicken meat because it did not want to be a hamburger cutlet.
Who came up with Chick-fil-A logo?
Evan Armstrong (Richards Group employee) and Louie Floyd Giglio, Jr.
What does the logo symbolize Chick-fil-A Logo?
The Chick-fil-A logo simultaneously symbolizes the product from which the dishes are prepared, the main item of the corporate menu, the atmosphere of the establishments, and the name of the fast food restaurant chain. This is indicated by the chicken depicted on the emblem, the friendly style of the inscription, the original design, and the letter ‘A,’ confirming that the food is prepared exclusively from the highest quality meat - class A.
What is Chick-fil-A brand message?
The message, or rather the concept, of the Chick-fil-A logo is consistent with the way this food service operates. First: to have a positive impact on everyone who comes into contact with the services of the restaurant chain. Second: maintain a high culture of customer care. Third, provide customers with safe, fresh, and tasty food because it is the basis of life.
What is the story behind Chick-fil-A?
This fast food restaurant chain started as a small diner opened by Truett Cathy in 1946. It was called Dwarf Grill and was located in the state of Georgia, in the city of Hapeville. When the founder developed his own original Chick-fil-A chicken sandwich recipe, he expanded the business by creating a quality service. And the name of the signature dish has become an element of the Chick-fil-A logo and its main feature.
Has the Chick-fil-A logo always has a beak?
Yes, the beak, crest, eye, and goatee have always been on the Chick-fil-A logo. At first, they were painted on the head of a rooster (from 1960 to 1964). Then, with their help, the designers depicted a chicken, arranging the letter ‘C’ accordingly. As a result, the picture and the inscription were perfectly combined. This graphic find turned out to be so successful that it remained forever on the emblem of the fast food restaurant chain. The painters only periodically corrected the beak.
What is the meaning behind the Chick-fil-A logo?
Behind the Chick-fil-A logo is a very practical marketing message. This is a play on words to indicate that the fast food chain uses the highest quality chicken meat, as indicated by the ‘A’ at the end of the name. It also says that the sirloin is used for sandwiches - whole and boneless (‘fil’ particle). This standard has continued to this day since its introduction by founder Truett Cathy. All this is embedded in the emblem.
Who created the original Chick-fil-a logo?
The first Chick-fil-A emblem with a rooster’s head was designed by artists Louie Floyd Giglio, Jr. and Evan Armstrong (of the Richards Group) when the logo still said ‘Chick-Fill-A.’ At that time, this image was named Doodles. The original Chicken Hut typeface, introduced later, was created by 538Fonts design studio.
What is the story behind Chick-fil-A?
The history of the creation of this fast food chain is long and begins not in the 60s but in the 40s of the last century. She is from Hapeville, Georgia. At first, it was a Dwarf Grill diner. Then it became known as Dwarf House, and only after the appearance of the original chicken sandwich recipe was, it renamed Chick-Fill-A. This variant served as the basis for the Chick-fil-A logo with a single ‘l’ and a lowercase ‘f.’ The founder of the restaurant chain is Truett Cathy.
Why does Chick-fil-A use the color red?
Since 1998, the inscription in the Chick-fil-A logo has been colored red because it is the corporate color. It also denotes the highest status member of the Chick-fil-A One program and is awarded to those who receive 4,000 points in a year. The first membership level is called Chick-fil-A One Silver (1 thousand points per year); the highest is Chick-fil-A One Red.
