Chick-fil-A Logo PNG
The Chick-fil-A emblem resembles a hot appetizer on a plate. The emblem demonstrates the speed of preparation, freshness of products, and nutritional value of the network’s dishes. The elements hint at the main ingredient of the recipes – chicken meat.
Chick-fil-A: Brand overview
Chick-fil-A is the largest fast-food restaurant chain in the United States, specializing in chicken sandwiches. It originated in 1946 in Hapeville, Georgia, and is currently headquartered in College Park in the same state. The founder of the massive company is S. Truett Cathy, a businessman, philanthropist, author, and investor. Today, she operates more than 2,600 restaurants in the United States. In addition, she has branches in Canada. They used to be in the UK as well. The menu includes breakfasts, lunches, and dinners, depending on when you visit the restaurant. The company also offers its food for events.
Meaning and History
The fast food restaurant chain has gone through a string of renaming: first, it was Dwarf Grill, then it was called Dwarf House, and finally, it got its current name, Chick-fil-A. It originated in 1967, which is considered the official year the company started. But in reality, the restaurants’ roots go back much farther than that.
After being in business for about 15 years (since 1946), Truett Cathy discovered a deep fryer that could cook a chicken sandwich in the same amount of time as a hamburger. He emphasized his first slogan, trademarked the name, and developed a chicken-based flagship menu. All of these events date back to 1961.
The first branch of a Chick-fil-A fast food outlet appeared in 1967 in Greenbriar Mall, located in suburban Atlanta. In 2008, the company eliminated trans fats altogether. And in 2015, it established its three-story, 460-square-foot restaurant in Manhattan, which has become the largest Chick-fil-A center in the United States.
The restaurant chain’s corporate ethics are rooted in deep Christian beliefs – particularly Baptist beliefs. That’s why the eateries are closed on Sundays, as well as Christmas and Thanksgiving. During Lent, Chick-fil-A offers fish sandwiches instead of chicken meat.
In all that time, the company has only twice violated its ban and opened on a weekend day. The first time was to feed passengers at Hartsfield-Jackson International Airport who were in a difficult situation due to a power outage in Atlanta. The second time was when it was needed for the birthday party of a 14-year-old with autism and cerebral palsy in Mobile, Alabama.
The chicken, which is still used in the logo, used to be the restaurant’s mascot. Her name was Doodles. Throughout the chain’s history, the corporate emblem has always featured this image, although the anthropomorphic mascot is now a cow. Chick-fil-A has a total of seven logo variations.
What is Chick-fil-A?
Chick-fil-A is a privately held company that owns more than 2,700 fast-food restaurants. The chain is headquartered in Atlanta, Georgia’s most populous city. The menu is based on chicken dishes and a variety of sandwiches.
1960 – 1963
Although the restaurant made its official debut in 1967, its founder initially worked at another fast food establishment, the Dwarf Grill near Atlanta (in Hapeville, Georgia). Chick-fil-A originally appeared on the menu: that was the name of the chicken in the sandwich. But the dish was spelled a little differently – Chick-fil-A, which is what was used for the handwritten italicized logo.
On the left is a cartoon-style image of a smiling chicken head. The drawing is in a couple of strokes, complete with a red beard and crest. The final letter “a” in this variant is lowercase.
1963 – 1964
The image of the chicken remained the same. The name was changed: one letter, “l,” disappeared from it, the capital “F” became lowercase, and a big letter, “A,” appeared at the end. The designers also added two red hyphens in the form of small rectangles.
1964 – 1975
In 1964, the developers drastically changed the design of the emblem. They removed the separate chicken head and combined it with the lettering. This version became much more attractive, as the capital letter “C” is now complemented by a beak, an eye, and a crest of four oval elements of different heights. It was this logo that adorned the fast food chain’s first restaurant.
1975 – 1985
For the next ten years, the logo was executed in bold, handwritten type in a similar design.
1985 – 1998
During this period, the same old logo was used, but in a darker color. The designers intensified the red color palette and made the scarlet almost burgundy. There were no other changes.
1998 – 2012
In the next redesign, the developers took the previous version of the logo as a basis. Changes were made to the thickness of the font, which became slightly thinner, and the color was repainted red from the entire emblem.
2012 – today
The designers freshened up the emblem: they aligned the “jumping” letters a bit, making them more readable, and replaced the open beak with a closed one. Now, it looks like a slightly curved triangle. A separate trademark has also appeared. It is a round red icon with a white chicken in the same format as the large logo. The only difference is the scale, as only a fragment of the bird’s head is included in the circle. A separate symbol decorates the entrances to branded establishments and some paraphernalia.
Font and Colors
Since the 1960s, the identity of the fast-food restaurant chain Chick-fil-A has been associated with a single image – a chicken or a chicken. At first, it was placed separately, but then the designers combined it with the name, turning the capital letter “C” into a bird’s head. The letter has a beak, an eye, and a scallop consisting of four ovals of different sizes.
A custom font called Chicken Hut was designed for the logo. Its author is the design studio 538Fonts. The font resembles a handwritten typeface but without the slant to the right. The letters are of unequal size, “jumping,” which emphasizes the relaxed atmosphere of the place.
The brand palette at all times consisted of only three primary colors: black (lettering), white (background, chicken), and red (crest, eye, beak, letters).
Chick-fil-A color codes
| Alizarin Crimson | Hex color: | #e51636 |
|---|---|---|
| RGB: | 229 22 54 | |
| CMYK: | 0 90 76 10 | |
| Pantone: | PMS 185 C |
FAQ
What does the Chick-fil-A logo stand for?
In the unusual Chick-fil-A lettering, you can see the image of a chicken: the first letter, C, has a beak and a comb. Thus, the logo stands for the main ingredient of most of the restaurant chain’s dishes: grade-A chicken meat.
Has the Chick-fil-A logo changed?
The Chick-fil-A logo has changed several times. The iconic design has been evolving since the mid-1960s, with designers experimenting with lettering, changing its color, thickness, and shape. The logo was last updated in 2012.
Why does the Chick-fil-A logo feature a cow?
Chick-fil-A has never had a logo with a cow on it. The company only had a mascot, a cow. It was used as a comic image: the animal was encouraged to eat more chicken meat because it didn’t want to be a hamburger patty.
Who came up with the Chick-fil-A logo?
Evan Armstrong (Richards Group employee) and Louis Floyd Giglio, Jr.
What does the Chick-fil-A Logo symbolize?
The Chick-fil-A logo simultaneously symbolizes the product from which the food is prepared, the main item of the company menu, the atmosphere of the establishments, and the name of the fast food restaurant chain. This is indicated by the chicken depicted on the logo, the friendly style of the inscription, the original design, and the letter “A,” which confirms that the dishes are prepared exclusively from the highest quality meat – grade A.
What does the Chick-fil-A brand message represent?
The message, or rather, the concept of the Chick-fil-A logo, is in line with the working style of this food service. One is to make a positive impact on everyone who comes in contact with the services of the restaurant chain. Two: to maintain a high culture of customer service. Three: to provide customers with safe, fresh, and delicious food, as it is the foundation of life.
What is the story behind the creation of Chick-fil-A?
This fast-food restaurant chain began as a small diner opened by Truett Cathy in 1946. It was called Dwarf Grill and was located in the state of Georgia, in the town of Hapeville. When the founder developed his own original Chick-fil-A chicken sandwich recipe, he expanded the business by creating quality service. And the name of the signature dish became an element of the Chick-fil-A logo and its main feature.
Was there always a beak on the Chick-fil-A logo?
Yes, the beak, crest, eye, and goatee have always been present on the Chick-fil-A logo. First, they were drawn on the head of a rooster (from 1960 to 1964). Then, the designers used them to depict a chicken, positioning the letter “C” accordingly. As a result, the drawing and the lettering matched perfectly. This graphic discovery was so successful that it forever remained the emblem of the chain of fast-food restaurants. The artists only periodically adjusted the beak.
What is the meaning behind the Chick-fil-A logo?
There is a very practical marketing message behind the Chick-fil-A logo. It’s a play on words, indicating that the fast food restaurant chain uses the highest quality chicken meat, as indicated by the “A” at the end of the name. It also states that the tenderloin used for the sandwiches is whole and boneless (particle “fil”). This standard has been maintained to this day since its introduction by company founder Truett Cathy. All of this is embedded in the emblem.
Who created the original Chick-fil-A emblem?
The first Chick-fil-A emblem with a rooster’s head was designed by artists Louis Floyd Giglio, Jr. and Evan Armstrong (of the Richards Group) when the logo still said “Chick-Fill-A.” At the time, the image was called Doodles. The original Chicken Hut font, which came later, was created by design studio 538Fonts.
What is the story behind the creation of Chick-fil-A?
The story behind the creation of this fast food chain is a long one and begins not in the 60s but in the 40s of the last century. It originated from the city of Hapeville, Georgia. At first, it was a Dwarf Grill diner. Then it became known as the Dwarf House, and only after the original chicken sandwich recipe came out was it renamed Chick-fil-A. This variation served as the basis for the Chick-fil-A logo with a single “l” and a lowercase “f.” The founder of the restaurant chain is Truett Cathy.
Why does Chick-fil-A use the color red?
Since 1998, the lettering on the Chick-fil-A logo has been colored red because it is the corporate color. It also denotes Chick-fil-A’s highest membership status, Chick-fil-A One, which is awarded to those who accumulate 4,000 points in a year. The first level of membership is called Chick-fil-A One Silver (1,000 points per year); the highest level is Chick-fil-A One Red.
