Kellogg Logo PNG
The updated Kelloggs logo is a symbolic reflection of changes in strategy and perspectives. Recognition is ensured by a commitment to one’s history – a stylized personal signature of the founder and direction – by a delicious color scheme.
Kelloggs: Brand overview
| Founded: | February 19, 1906 |
| Founder: | Will Keith Kellogg |
| Headquarters: |
Battle Creek, Michigan, U.S. |
| Website: | kelloggs.com |
Meaning and History
To differentiate Kellogg’s Corn Flakes from similar products from other manufacturers, Will Keith personally signed each package. This continued throughout the year. The company owners then decided to speed up the process and created a logo with the stylized inscription “Kellogg’s.” According to legal documents, the adopted trademark was first used on May 1, 1907.
In 1916, the designers changed the lettering font, and in 1955, the color. As a result, the emblem turned deep red. In 2012, the company carried out the largest rebranding, entrusting it to the consulting agency Interbrand. Ferris Crane and Andrew Y. Ames, in charge of the corporate identity, repainted “Kellogg’s” pink and added the slogan “Let’s Make Today Great.” This is how a modern version of the classic sign with bright visual graphics appeared.
What is Kellogg’s?
Kellogg’s is a trading name for the Kellogg Company. It is a convenience food and snack manufacturer that sells products under a variety of brands. Despite the company’s American origins, it has a Royal Warrant.
1906 – 1907
The debut version is not a logo at all. This is the personal signature of one of the founding brothers – Will Keith Kellogg, which is visible in the improvised emblem. This is their first trademark with a personal touch because the brand owner personally signed each cereal package to make his product stand out from the rest. This went on for a whole year. The inscription is made in black ink on a light background and looks like a fluent semi-connected italics.
1907 – 1916
Tired of signing each pack of products, the brothers decided to improve the business and created a logo in the form of their signature. In May 1907, the first marked the goods they produced. It was also a semblance of handwriting – italic, calligraphic, coherent variation. The signs had a slight slope and an ornate “K.”
1916 – 1955
The redesign touched on the lettering style: the letters became more elongated, fluent, and less slanted. Each symbol received a black border. The color changed from normal red to scarlet.
1955 – 2012
In 1955, the logo was repainted in deep red. Everything else remains the same.
2012 – today
The modern logo is the result of a large-scale rebranding by the Interbrand agency. It mainly focused on color, suggesting a more current version – red and pink fuchsia. There were no other changes since the stylized signature is a brand name with good recognition among consumers.
Font and Colors
The concept of the logo has never changed. The word “Kellogg’s,” like a hundred years ago, imitates Will Keith’s signature. The letters are tilted to the right and connected. Only the capital “K” is located separately. The lines are smooth and rounded, like typographic Laundry italics. But the company uses its handwritten font called Kellogg’s Sans, which gives the logo a personality.
Kelloggs color codes
| Rich Carmine | Hex color: | #d50842 |
|---|---|---|
| RGB: | 213 8 66 | |
| CMYK: | 0 96 69 16 | |
| Pantone: | PMS 192 C |
Who designed the Kellogg’s logo?
On the one hand, Will Keith Kellogg can be considered the author of the Kellogg’s logo because it was his signature that became the basis for the text. From another point of view, modern design is the result of the work of the Interbrand agency.
Where did the Kellogg’s logo come from?
Rumor has it that Will Keith Kellogg personally signed every package of Kellogg’s cereal. So he tried to protect products from counterfeiting because his signature was a kind of ’quality mark.’ Subsequently, this design element became the basis for the logo.
What is Kellogg’s logo?
At first glance, Kellogg’s logo is very simple. It contains the name of the brand for which a red handwritten font is used. This is a slightly improved signature of one of the company’s founders – Will Keith Kellogg.
Why is Kelloggs logo red?
The Kellogg’s logo was originally red – since 1907. Over time, the designers slightly changed the shade of the lettering, but the color itself has been preserved as a tribute to the company’s historical past.
What does the logo symbolize Kelloggs Logo?
Kellogg’s logo symbolizes the highest quality of the product and the absence of fakes, which the founder of the company personally vouches for. The fact is that at first, the Kellogg brothers signed on each pack of their products in order to avoid plagiarism and confirm the origin of the snacks. It was Will Keith’s signature. And then they turned it into a corporate emblem: this is how the manufacturer began to mass-label all goods.
What does Kellogg’s logo mean?
According to the concept, Kellogg’s logo is a personal signature of one of the company’s founders. He put it on every pack of products to confirm the original composition and to avoid fakes. Therefore, the emblem stands for the official mark of the highest quality of the goods offered.
Why is the Kellogg’s logo a chicken?
There is a rooster on the package of corn flakes. It has been in use since 1957. Nansi Richards, a Kellogg friend, proposed this idea. The reason for this decision was linguistic: the brand name is consonant with the Welsh word ‘ceiliog,’ which translates as ‘rooster,’ and this poultry is known to feed on corn grain. Hence the direct association with cereal. The mascot was named Cornelius ’Corny’ Rooster. But it’s not in the logo.
What is Kellogg’s slogan?
The current slogan of this brand is ‘Let’s Make Today Great.’ It motivates buyers, calls them to high goals, and reflects the reason why everyone should choose products from this manufacturer. After all, its key message is to start the day with the best start - with Kellogg’s products. Confirmation of this is another motto. It was spoken by the rooster Cornelius ‘Corny’ Rooster, the company’s mascot: ‘Wake up, up, up to Kellogg’s Cornflakes!’. It was used in advertising, not in the logo.
Why is Kellogg called Kellogg?
The name of the company Kellogg’s comes from the names of its founders - the Kellogg brothers (Will Keith and John Harvey). The signature of one of them also became the basis of the company logo and is still used today. In the beginning, Will personally marked each pack of products, confirming the high quality and preventing fakes. With the increase in production, the signature began to be mass-printed on boxes. This is how the name of the company was finally fixed.
