Kelloggs Logo

Kellogg LogoKellogg Logo PNG

The updated Kellogg’s logo is a symbolic reflection of changes in strategy and perspectives. Recognition is ensured by adherence to its history – the stylized personal signature of the founder and direction – with a delicious color palette.

Kelloggs: Brand overview

Founded:February 19, 1906
Founder:Will Keith Kellogg
Battle Creek, Michigan, U.S.
Kellogg’s is a company that produces cereals, snacks, and quick-preparation products. It appeared in 1906 when brothers Will Keith and John Harvey Kellogg learned to make wheat flakes. The business took off rapidly: the company mastered many directions in the food industry and acquired several dozen brands.

Meaning and History

Kelloggs Logo History

To distinguish Kellogg’s cornflakes from similar products of other manufacturers, Will Keith personally signed each package. This continued for a whole year. Then, the company owners decided to speed up the process and created a logo with the stylized inscription “Kellogg’s.” According to legal documents, the adopted trademark was first used on May 1, 1907.

In 1916, designers changed the font of the inscription and, in 1955, the color. As a result, the emblem became dark red. In 2012, the company underwent its largest rebranding, entrusting it to the consulting agency Interbrand. Ferris Crane and Andrew Y. Ames, responsible for the brand identity, repainted “Kellogg’s” in pink and added the slogan “Let’s Make Today Great”. This led to the modern version of the classic sign with bright visual graphics.

What is Kellogg’s?

Kellogg’s is the trade name of Kellogg Company. It’s a manufacturer of semi-finished products and snacks, selling products under various brands. Despite the company’s American origin, it holds a royal warrant.

1906 – 1907

W.K. Kellogg Battle Creek Toasted Corn Flake Company Logo 1906-1907

The debut version isn’t a logo at all. It’s the personal signature of one of the founding brothers – Will Keith Kellogg, seen on an improvised emblem. It was their first trademark with a personal touch, as the brand owner personally signed each package of flakes to distinguish his product from others. This continued for an entire year. The inscription is made with black ink on a light background and looks like a fast, semi-closed cursive.

1907 – 1916

The Kellogg Company Logo 1907-1916

Tired of signing every package of products, the brothers decided to improve the business and created a logo in the form of their signature. In May 1907, they first marked the products they produced. It was also a form of handwriting – cursive, calligraphy, and connected variations. The signs had a slight tilt and an intricate letter “K.”

1916 – 1955

The Kellogg Company Logo 1916-1955

The redesign touched the style of inscriptions: the letters became more elongated, smoother, and less inclined. Each symbol received a black frame. The color changed from regular red to scarlet.

1955 – 2012

The Kellogg Company Logo 1955-2012

In 1955, the logo was repainted in a rich red color. Everything else remained the same.

2012 – today

The Kellogg Company Logo 2012-present

The modern logo is the result of large-scale rebranding conducted by Interbrand. The main focus was on color, offering a more relevant option – red and fuchsia pink. No other changes were made, as the stylized signature is a well-recognized brand name among consumers.

Font and Colors

Kellogg Emblem

The concept of the logo has never changed. The word “Kellogg’s” imitates Will Keith’s signature just like a hundred years ago. The letters are inclined to the right and connected to each other. Only the capital letter “K” is positioned separately. The lines are smooth and rounded, like typographic laundry cursive. However, the company uses its handwritten font, Kellogg’s Sans, which gives the logo a distinctive character.

Kellogg Symbol

Kelloggs color codes

Rich CarmineHex color:#d50842
RGB:213 8 66
CMYK:0 96 69 16
Pantone:PMS 192 C


Who designed the Kellogg’s logo?

On one hand, the author of the Kellogg’s logo can be considered Will Keith Kellogg, as his signature formed the basis of the text. On the other hand, the modern design is the result of the work of the Interbrand agency.

Where did the Kellogg’s logo come from?

Rumor has it that Will Keith Kellogg personally signed each package of Kellogg’s flakes. Thus, he tried to protect the product from counterfeits, as his signature was a kind of “quality mark.” Subsequently, this design element became the basis of the logo.

What does the Kellogg’s logo represent?

At first glance, the Kellogg’s logo is very simple. It contains the brand name, for which a red handwritten font is used. It’s a slightly improved signature of one of the company’s founders – Will Keith Kellogg.

Why is the Kellogg’s logo red?

Originally, Kellogg’s logo was red, but since 1907, designers have slightly changed the shade of the inscription. The color was preserved as a tribute to the company’s historical past.

What does the Kellogg’s logo symbolize?

The Kellogg’s logo symbolizes the highest product quality and the absence of counterfeits, personally guaranteed by the company’s founder. Initially, the Kellogg brothers signed each package of their products to avoid plagiarism and confirm the origin of the snacks. It was Will Keith’s signature. Then they turned it into a corporate emblem: the manufacturer began to mark all products en masse.

What does the Kellogg’s logo mean?

According to the concept, the Kellogg’s logo is the personal signature of one of the company’s founders. He put it on every package of products to confirm the original composition and avoid counterfeits. Thus, the emblem signifies the official mark of the highest quality of the offered goods.

Why is there a chicken on the Kellogg’s package?

A rooster is depicted on the package of cornflakes. It has been used since 1957. This idea was proposed by Kellogg’s friend, Nancy Richards. The reason for this decision was linguistic: the brand name is similar to the Welsh word “ceiliog,” which translates as “rooster,” and this domestic bird, as known, feeds on corn grain. Hence, the direct association with grain. The mascot was named Cornelius “Corny” Rooster. But it’s not in the logo.

What is Kellogg’s slogan?

The current slogan of this brand is “Let’s Make Today Great”. It motivates customers, calls them to high goals, and reflects the reason why everyone should choose this manufacturer’s products. Its key message is to start the day with the best start – with Kellogg’s products. Another motto confirms this. It was pronounced by Cornelius “Corny,” the company’s mascot rooster: “Wake up, wake up, wake up to Kellogg’s Corn Flakes!”. It was used in advertising but not in the logo.

Why is the company called Kellogg?

The name of the company, Kellogg’s, comes from the surnames of its founders – the Kellogg brothers (Will Keith and John Harvey). The signature of one of them also formed the basis of the company’s logo and is still used. Initially, Will personally marked each package of products, confirming the high quality and preventing counterfeits. With the growth of production, the signature began to be printed en masse on boxes. Thus, the company’s name was definitively established.