drink Logos and Brands
Individual beverage brands are featured in the “Drink” section. Manufacturers of specific beverage products, whether soda, juice, energy drinks, water, or alcoholic beverages, are grouped into categories. Coca-Cola, Pepsi, Red Bull, and other brands whose names have become synonymous with an entire product group have spent decades refining logos that have become ingrained in the public consciousness. Beverage brand logos work with images of liquids, drops, bubbles, waves, and stylized containers that convey freshness, taste, and thirst-quenching. The section focuses on a specific product, where the logo is the consumer’s first contact with the brand in the refrigerator, on the shelf, or on the menu.
