Anheuser-Busch InBev SA is a US-Belgian-Brazilian global brewing giant with 28% of the global beer market and a net profit of $10 billion. The giant produces 600 brands of the drink, including seven international brands, including the Belgian Stella Artois and the American Budweiser. Beer Anheuser-Busch InBev is sold in 150 countries around the world.
Meaning and History
What is Anheuser-Busch InBev SA?
It is a major brewing giant with $52 billion in sales and 600 brands of beer on the market. It is the result of the InBev, Anheuser-Busch, and SABMiller merger. The products are distributed in America, Europe, and Asia.
The corporation appeared on the market through a gradual merger of companies, starting in 1987, when the Belgian Stella Artois and Piedboeuf Brewery formed Interbrew. The new company gradually expanded, absorbing small-scale production in Canada, Britain, Germany, until in 2004, it merged with the largest Brazilian enterprise AmBev. The merger allowed their offspring InBev to become the world’s largest beer industry leader. In 2008, InBev accepted into its ranks a 150-year-old American Anheuser-Busch, which at that time occupied the third position in the world. The name of the new corporation became joint: Anheuser-Busch InBev (AB InBev). The prefix SA appeared after the takeover of SABMiller in 2016 but is not used in the logo.
The emblem of the concern was initially well thought out and reflected the idea of a joint business. Therefore, subsequent changes to the logo were minor and related to the growth and expansion of Anheuser-Busch InBev.
2008 – 2016
Ab InBev is committed to creating brands to connect people as a shared love for its drink helps build friendships and bonds. The first logo of the company embodies the idea of association. FutureBrand developed it in 2008 during the creation of the corporation.
The Anheuser-Busch symbol is an eagle in a dainty A. The InBev logo is crisp, softly rounded letters with an exclamation mark instead of an I. FutureBrand has transformed and combined the two symbols to create an image that demonstrates togetherness, growth, and aspirations for the future. When connecting the inscriptions, the letters AB retained their floridity. They are placed first. This is a tribute to the long history of the brand. And the letters of InBev still have clarity, smoothness, and direct style, indicating that the company is the main pillar of the corporation. The design emphasized the individuality of each company and, at the same time, showed their joint work.
The eagle (bald eagle) also remained on the logo but in the form of a soaring bird at the top right. His image carries a great semantic load. The corporation considers itself the company of the century and focuses on producing beer that will be drunk for the next 100 years. The eagle is one of the largest birds in North America, a long-liver with strong wings that allow it to soar in the air for a very long time. Forms couples for life. Since ancient times, the bird has symbolized power, victory, and glory. The soaring eagle on the logo shows:
- power and growth of the corporation
- rise above competitors
- movement into the future
- focus on existence through the ages
- partnership for life.
According to the philosophy of AB InBev, the main task of beer is to support the celebration of life. Each bottle should bring pleasure and leave a good impression. This belief is reflected in the bright and warm colors of the bird.
2016 – 2022
In 2016, the British SABMiller joined the company’s ranks, which supplied its products to Africa, North America, and Europe. The corporation has become a conglomerate of 3 major players in the brewing market. This led to a change in the logo. The image of the eagle was removed from the emblem since the bird was most related only to North America and Anheuser-Busch. And the new concern was built on the rights of unity and joint work.
The letter part of the logo was left unchanged – the red color of the letters AB and the dark brown inscription InBev. The letters became larger and the colors brighter, which showed the corporation’s growth. No SABMiller symbols were included in the 2016 logo.
2022 – today
In 2022, the past flaw was corrected, and SABMiller was introduced into the logo as the third player. This was reflected in the yellow ball to the left of the logo’s letter part and the color scheme change.
The ball consists of three petals and symbolizes the three players in the squad. In this case, the petals have a different size, according to each player’s contribution. The inscription on the logo remained the same but lost its color variety, becoming completely black. It is no longer a reflection of the two merged companies. This history has remained in the past, and the concern is ready to move forward.
Font and Colors of the Emblem
The main colors of the emblem are white, yellow, red, brown, and black.
- White is the desire for new beginnings.
- Yellow – the joy of life, the pleasure of the product.
- Red – energy, love for your work, desire for change, and resilience. After all, Anheuser bought his brewery when it was on the verge of bankruptcy and not only restored it but made it an industry leader.
- Brown – a sign of foundation, experience, a stable central company that has united other firms around itself.
- Black – the power and strength of the corporation, its stable position in the market.
Small serifs and smooth lines of the logo match the Quadrat Serial font. At the same time, the initial letter A is unusually sequentially connected to the letter B, demonstrating family continuity (Busch married Anheuser’s daughter, and the brewery was passed down from generation to generation until 2008).