Anheuser Busch InBev Logo

Anheuser-Busch InBev LogoAnheuser Busch InBev Logo PNG

The symbiosis of several companies to create unique drinks is read in the emblem. The union engraved in the Anheuser Busch InBev logo, mixed in one vessel, creates the gold standard of brewing. The brands of the conglomerate are loved and known all over the world.

Anheuser Busch InBev: Brand overview

Leuven, Belgium

Anheuser-Busch InBev SA is an American-Belgian-Brazilian global brewing giant. It is sold in 150 countries around the world. He owns 28% of the global beer market and has an income of about $10 billion. The Anheuser Busch InBev logo combines more than 600 beverage brands, including seven international brands, including the Belgian Stella Artois and the American Budweiser.

Anheuser Busch InBev appeared on the market through a gradual merger of companies starting in 1987 when the Belgian Stella Artois and Piedboeuf Brewery formed Interbrew. The new company grew, absorbing small-scale production in Canada, Britain, and Germany, until in 2004, it merged with the largest enterprise in Brazil, AmBev. The merger allowed their offspring InBev to become the world’s largest beer industry leader. In 2008, InBev recruited a 150-year-old intoxicating beverage manufacturer from America, Anheuser-Busch, which at that time ranked third in the world. The name of the new corporation became joint: Anheuser-Busch InBev (AB InBev).

Meaning and History

Anheuser Busch Logo History

Anheuser Busch InBev is committed to building brands to bring people together. Because the company is confident that the common love for its drink helps to create friendships and connections. The company’s logo embodies the idea of ​​unification, which can be seen in all sign versions.

What is Anheuser Busch InBev?

Anheuser Busch InBev is a conglomerate founded in 2008 by the oldest companies. Produces beer and soft drinks. Occupies 30% of the beer market in the world—headquarters in Belgium.

2008 – 2016

Anheuser Busch Logo 2008

FutureBrand designed the first logo in 2008 during the creation of the corporation. It is the result of the merger of the signs of the main participants in the conglomerate. The Anheuser-Busch symbol is an eagle in a dainty A. The InBev emblem is a crisp, softly rounded symbol with an exclamation mark instead of an I.

FutureBrand has transformed and combined the two symbols to create an image demonstrating unity, growth, and aspiration for the future.

The letters AB have retained their floridity. They are placed first. This is a tribute to Anheuser-Busch’s many years of existence. Red symbolizes love for one’s work, desire for change, and resilience. After all, Anheuser bought his brewery when it was on the verge of bankruptcy, restored it, and made it an industry leader.

The letters InBev continue to have a crisp, flowing, and upright style that indicates that the firm is the backbone of the corporation. Dark brown gamma is a sign of foundation, experience, and a stable central company that has united other companies around itself.

The design emphasized the individuality of each member while showing their teamwork.

The eagle (bald eagle) also remained on the logo, but in the form of a soaring bird at the top right. His image carries a great semantic load. The corporation considers itself the company of the century and focuses on producing beer that will be drunk for the next 100 years. The sea eagle is one of the largest birds in North America, a long-liver with strong wings that allow it to soar in the air for a very long time. Since ancient times, the bird has been a symbol of power, victory, and glory.

The soaring eagle on the logo shows:

  • power and growth of the corporation
  • rise above competitors
  • movement into the future
  • focus on existence through the ages
  • partnership for life

According to Anheuser Busch InBev’s philosophy, beer’s main task is to support the celebration of life. Each bottle should bring pleasure and leave a good impression. This belief is reflected in the bright and warm colors of the bird.

  • A white head and the first feathers of the wings are the desire for new beginnings.
  • Yellow-orange body – the joy of life, the pleasure of the product produced.
  • Red terminal feathers on the wings – the energy to be in flight for a long time.
  • Brown tail and wing rims on the side of the letters AB – based on experience, which allows you to choose the right direction and soar in the heights.

In general, the emblem received a sense of flight and high aspirations.

2016 – 2022

Anheuser Busch Logo 2016

In 2016, another company joined the giants: SABMiller. This entailed adding the prefix SA to the name and changing the logo.
The eagle has been removed from the image because the bird was related to only one of the three companies in the conglomerate. The new logo has become completely literal, and its symbols have gained more volume and impressiveness. The thickness of the lines showed the scale of production and the company’s position in the brewing market.

2022 – today

Anheuser-Busch InBev Logo

The new management, who took over the post in 2021, has launched a rebranding. The last sign showed equal participation in all three companies. The emblem consists of an image and an inscription.

Three yellow petals embracing the ball represent the distribution of beer brands from three Anheuser Busch InBev members throughout the Earth (the conglomerate owns 30% of the world’s beer production).

The change in font and the overall color of the letters gave the name a unified style, showing the cohesion of the giant.

Font and Colors

Anheuser Busch Symbol

The main colors of the emblem are black and yellow. Yellow is the color of joy and pleasure that drinking beer should bring. Black is an indicator of the stability and reliability of the company. The simplicity and smoothness of the lines of the logo match the font YD Yoonche Medium. At the same time, the letter A is unusually sequentially connected to the letter B, demonstrating family continuity (Busch married Anheuser’s daughter, and the brewery was passed down from generation to generation until 2008).

Anheuser Busch InBev color codes

Safety YellowHex color:#f0d50c
RGB:240 213 12
CMYK:0 11 95 6
Pantone:PMS 108 C
Satin Sheen GoldHex color:#cea229
RGB:206 162 41
CMYK:0 21 80 19
Pantone:PMS 7555 C
Smoky BlackHex color:#100f0d
RGB:16 15 13
CMYK:0 6 19 94
Pantone:PMS Black 6 C