feminine hygiene Logos and Brands

Feminine hygiene products, from pads and tampons to menstrual cups and intimate gels, define the product base of brands in the Feminine Hygiene category. Always, Tampax, Kotex, Libresse, and other brands operate in a segment where the sensitivity of the topic has historically influenced product design. The logos in the selection tend toward soft, flowing shapes and symbols that evoke associations with cleanliness, care, and physical comfort. Several companies are revising their identity principles, moving away from the euphemistic style of previous decades toward a more open, neutral presentation that reflects changing public attitudes toward women’s health.