When you look at the Naturella logo, you can smell the fragrance of daisies. The symbols of the emblem promise cleanliness and excellent absorbency. They hint at natural impregnations used in products. Their presence sets the brand apart from similar products.
Naturella: Brand overview
Founder: | Procter & Gamble Company |
Headquarters: |
Cincinnati, Ohio, U.S. |
Meaning and History
The designers presented the logo as soon as the brand emerged when the product entered the market. They took the concept of naturalness reflected in the name as a basis and the addition of chamomile extract. The developers also tried to get away from such products’ standard ideas, usually dominated by pink or red tones with a feminine theme. As a result, the brand name turned out to be very successful and has not changed during the line’s existence.
The distinctive symbol of the brand is the classic chamomile. It is presented segmentally, only in half of the inflorescence, and is located above the brand name, exactly in the center – near the letters “u” and “r.” The flower is traditionally depicted with a yellow center and white oval petals. They have a slight shading towards the base. The word “Naturella” is placed horizontally but tilted slightly diagonally upward.
Font and Colors
The inscription is made in a calligraphic script without italics. Instead of the capital “n,” there is a lowercase, the “t” has a wavy crossbar, and the letters “ll” have a curved shape. The logo’s palette consists of yellow, white, and green in two shades: dark for text and light for the background.
Naturella color codes
Golden Yellow | Hex color: | #fee104 |
---|---|---|
RGB: | 254 225 4 | |
CMYK: | 0 11 98 0 | |
Pantone: | PMS 108 C |
Medium Jungle Green | Hex color: | #102c22 |
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RGB: | 16 44 34 | |
CMYK: | 64 0 23 83 | |
Pantone: | PMS 627 C |