K-beauty Logos and Brands

The Korean beauty industry, which has conquered the global market under the collective name K-Beauty, is presented in the section of the same name. Innisfree, Laneige, Sulwhasoo, COSRX, Dr. Jart+, and dozens of other Korean brands offer skincare cosmetics based on multi-step rituals and innovative formulas with ingredients such as snail mucin, fermented rice, and Asian centella. The logos of K-Beauty brands reflect the aesthetics of South Korea’s cosmetics industry, where product visuals are intertwined with the country’s cultural exports, including K-pop and dramas. The brands in this section are united by their South Korean origins and their focus on a global audience that has discovered Korean skincare.