Kia-Hyundai Logos and Brands

The two largest South Korean automakers, united under the Hyundai Motor Group, have been given a joint section called “Kia-Hyundai.” Kia and Hyundai share platforms, technologies, and production facilities, while remaining independent brands with different positioning and visual identities. This category shows how two brands within the same group are building their individual identities while competing in the same markets. An analysis of the logos of both brands shows a parallel evolution of the symbols, with Kia radically updating its emblem in 2021 and Hyundai refining the design of its iconic letter “H.”