Horki Logo PNG
The Horki logo resembles a beautiful metal flower, full of harmony and modern technical beauty. The emblem offers the driver control and the opportunity to enjoy the comfort and wonders of electronics.
Horki: Brand overview
Horki is a sub-brand launched in 2019 under the umbrella of Kia Motors Corporation and designed specifically for Chinese consumers. It exists solely to serve the local Chinese market, offering vehicles that are designed and manufactured in China. Although the company’s operations are limited to China, Horki benefits from the extensive resources and expertise of its parent company, Kia.
Horki’s lineup includes SUVs, multi-purpose vehicles (MPVs), and sedans, and it is focused on gaining significant market share among Chinese consumers. Kia’s design studio based in China has developed these vehicles to meet local preferences and requirements. Production is integrated into Kia’s existing Chinese manufacturing facilities, such as Yancheng.
The creation of Horki is a strategic move for Kia to strengthen its position in the huge Chinese automotive market. This specialized sub-brand allows Kia to offer Chinese customers customized options without compromising the integrity and perception of the global Kia brand. Although relatively new, Horki is a testament to Kia’s focused approach to expanding and thriving in the Chinese automotive market under a localized brand.
Meaning and History
2013 – 2019
The Horki company emblem is shaped like a metallic chrome steering wheel. The inner elements of the logo form a blooming flower with two leaves, symbolizing nature and growth. The contours of the emblem are precisely crafted and polished, showcasing high craftsmanship and a pursuit of design perfection.
The logo’s elements, like double lines and leaves, highlight the Kii Cerato R twin engine features used in the brand’s vehicles. The founders foresaw the brand’s success and rapid sales growth, viewing the logo as a symbol of future prosperity.
The brand was designed exclusively for the Chinese domestic market, and the name Horki is written in Chinese. The name is derived from a modified word Huaqi, which translates to “Chinese horse,” symbolizing the strength and reliability of Horki cars.
Despite its attractive design and powerful engine, the brand did not gain popularity among consumers and ceased to exist after releasing its first model.
