Since its founding in 1956, OMV has played a significant role in the global energy sector, continually adapting to the market’s shifting needs. OMV has unveiled a major rebranding campaign to align its brand with its commitment to sustainability and innovation. This rebranding initiative reflects OMV’s goal of re-inventing sustainable living essentials, permeating all facets of the company’s communications and operations.
The new identity centers around a logo that represents advancement and circularity. The narrative conveyed by the logo design permeates the entire design system, ensuring the company’s mission is clear in all its products. Thanks to this cohesive design approach, OMV’s mission filters through all touchpoints, including words and images, experiences at gas stations, and customer care exchanges.
The new logo combines two key components: circularity and progress. Clean, contemporary lines and circular shapes suggest continuity and forward motion. The logo’s color scheme, combining sophisticated blue and vivid green inspired by digital art, stands for advancement and innovation. A varied secondary palette complements this scheme, promoting versatility and flexibility in brand messaging.
Another important component of the rebranding is the unique typeface. This design strikes a modern balance between functionality and expressiveness, drawing inspiration from the nuances found in the logo symbol. The typeface’s clean, modern style preserves legibility and clarity while reinforcing the brand’s progressive attitude.
In addition to the new logo and typeface, the photographic style has been updated to align with themes of growth and movement. The precise and uncluttered graphic style highlights the brand’s dynamic quality by skillfully portraying a range of topics and situations. This photographic approach presents a unified and contemporary visual story, supporting the company’s dedication to innovation and sustainability.
Beyond aesthetic changes, the rebranding includes a new mission and tagline that capture the company’s evolution. The new mission, “re-inventing essentials for sustainable living,” reflects a commitment to forging deep connections and providing innovative solutions to contemporary problems. The new slogan further emphasizes this goal, succinctly expressing the company’s mission and principles.
Brand identity transformation reflects a fundamental shift in the company’s business strategy, not just a superficial change. By emphasizing circularity and sustainable living, the company is positioning itself as a frontrunner in the shift to a more sustainable future. This transition, grounded in the company’s history, demonstrates a proactive response to the changing demands of the industries it serves and the global community.
OMV’s new brand identity fully reflects the company’s dedication to advancement and sustainability. The revised photographic approach, new typography, and redesigned logo create a unified and contemporary visual identity that aligns with the company’s goals and principles. This rebranding initiative enhances the company’s external image and strengthens its internal culture of innovation and sustainability. As the company continues to develop, its new identity will be crucial in sharing its purpose and connecting with a broader audience, ultimately leading to a more sustainable and circular future.
