The International Ice Hockey Federation, founded in 1908 and uniting 84 national associations, announced a complete rebrand. The organization responsible for hosting world championships and Olympic tournaments aims to strengthen its connection with fans and emphasize the global scale of hockey.
The project was carried out by the London-based studio TwelfthMan with the participation of artist Chris Mitchell. The new logo retains the recognizable silhouette of a player and the shape of the ice rink, but the figure is gender-neutral and more individualized. A new detail, a flying puck, has been added, setting the tone for the entire composition and reflecting the game’s spirit.
An additional element is a custom typeface developed for the IIHF. It allows for varying levels of expression, from official communications to emotional messages addressed to fans. The entire system was named Home Ice, reflecting the idea of a unified hockey home for players, spectators, and partners worldwide.
IIHF CEO Matti Nurminen noted that the renewal symbolizes the federation’s openness and its commitment to developing hockey while keeping it relevant. TwelfthMan Creative Director Mark Pidgeon emphasized that the project was created in close collaboration with the IIHF team to ensure that the visual style fit naturally into the federation’s various initiatives and was understandable to all members of the hockey community.
The new IIHF image combines tradition and modernity, reflecting the energy, fair play, and team spirit that underpin world hockey.