One of the most important problems for Africans is their separation from each other and the rest of the financial world, with dozens of unconnected banking structures, currencies, and wallets. An innovative fintech structure, Flutterwave, has been called upon to solve this problem. It was founded on one audacious dream: to create the conditions for entrepreneurs to enter the global arena. Flutterwave proved ready to leave its indelible mark on the world, building strong bridges between financial systems through a single, easy-to-use payment platform that covers the entire continent. This strength and spirit are reflected in the brand’s new, modern, vibrant identity and its extensive library of digital components that support the entrepreneur in achieving his dreams.
The visual identity’s main impact on the viewer was built on a somewhat complex aesthetic component. The particular appeal lay in a bright, saturated color palette, dominated by green and blue hues. With its help, the design became somewhat phlegmatic, creating a sharp contrast with the bright, colorful colors that characterize all the dreams of an African entrepreneur. To maximize the effectiveness of the new design, all ideas were deeply reworked, resulting in a new brand story built on the company’s success. Flutterwave was placed outside its category in the current economy, making its visual impact unexpected but highly effective.
The demonstration of success was built on displaying its main constraints – the most basic part of the road to success in life, related to the convenience and comfort of making payments and receiving money safely. This pain is eliminated by the new platform, which enables entrepreneurs to grow further. Milena Bucholz illustrated the focus on individuality. Their creativity and detailed informativeness ensured uniqueness and memorability, and helped users navigate through the various stages of entrepreneurial activity. Covering a wide range, from selling services to satisfied customers, the illustrations help tell the whole entrepreneurial story interestingly, accurately, and easily.
The main one that attracted and highlighted the brand identity was the bright, multi-colored sign in the form of a stylized butterfly. It became the sign of trust on which the entire modular identification system was focused. The system of movement, based on the insect’s actual wing movement, provided the whole with unsurpassed excitement and left an indelible impression.