In celebration of its 35th anniversary, Croatia Airlines has updated its visual identity to reflect current trends and technical developments. The airline’s new fleet and rebranding showcase its goals, principles, and commitment to quality.
The refreshed visual identity of the new fleet responds to changing consumer demands and industry trends, marking a new era of operations. Ivana Ivanković designed the revised identity, modernizing and simplifying the airline’s visual style while upholding its core principles.
The centerpieces of this updated identity are the new logo and aircraft designs. The logotype’s darker blue and bolder lettering enhance awareness and identification of Croatia’s national identity. The emblem, seamlessly integrated with the aircraft’s tail design, symbolizes progress and motion.
A significant milestone in Croatia Airlines’ new era will be the unveiling of new uniforms for the cabin staff shortly. The airline’s updated brand will increase domestic and international visibility, improving communication with stakeholders and passengers.
Croatia Airlines significantly contributes to Croatia’s tourism and economy and is a prominent brand in Europe and beyond. The new visual identity draws inspiration from the Croatian flag, using its colors and forms to create a striking and contemporary image. The redesign of the coat of arms features a dynamic element prominently displaying the logo and logotype. Croatia’s heritage is reflected in its core colors, red and dark blue, while its Southern European roots are emphasized in its secondary hues—the airline’s red, white, and blue use strongly links to its native country.
The redesigned design, characterized by clean, straightforward forms, guarantees improved visibility and recognizability. The airplane tail is the standout element of the graphic identity, expertly incorporated into the logo. The squares in the design mimic the tail of an airplane, and the logo complement the Star Alliance logotype.
The new visual identity strengthens ties with passengers and the general public by combining the convenience and security of air travel with national identity, heritage, and geographic features.
The new visual identity will be progressively implemented, emphasizing cost-cutting and sustainability. Over the next three years, the revamped identity will be incorporated into new planes, and as the current inventory is depleted, sales points and promotional materials will also be updated. Passengers and stakeholders will experience the airline’s old and new identities through this staged approach, allowing them to reflect on its past, present, and future.
