light lager Logos and Brands
Light lagers with reduced calories and moderate alcohol content are the theme of the “Light Lager” section. Bud Light, Miller Lite, Coors Light, and Michelob Ultra dominate the American beer market, offering a refreshing drink for those who watch their calorie intake. The logos of light lagers are associated with freshness, mountain streams, ice crystals, and clear glasses. The brands in this section operate in one of the most competitive segments of the beer industry, where a difference of ten calories between cans can determine the choice of millions of consumers.