London Stadium Logos and Brands

The 2012 Olympic Stadium, now known as London Stadium, defines the narrow theme of the section. After the Games, the arena became the home ground of West Ham United Football Club and a venue for athletics competitions. The transformation of the Olympic venue into a multifunctional stadium was accompanied by a revamp of its visual identity. This section features logos associated with the arena in Stratford’s Olympic Park, including those of the stadium, tenants, and events held at the 60,000-seat venue in east London.