loyalty program Logos and Brands

Loyalty programs that reward regular customers with points, miles, and bonuses are included in the “Loyalty Program” section. AAdvantage (American Airlines), Starbucks Rewards, Marriott Bonvoy, Tesco Clubcard, and IKEA Family each have their own logos that operate independently of the company’s main brand. Loyalty programs run by airlines, hotel chains, retailers, and banks have become independent brands with millions of members and market values that sometimes exceed the capitalization of their parent companies. The brands in this section offer customer retention systems, with a separate program logo indicating the member’s privileged status and access to cumulative benefits.