Miles & More Logo PNG
The Miles & More logo signifies the practicality and comfort provided by the renowned German company Lufthansa. The dual emblem highlights their close connection, showing customers that this is an experienced and professional airline worthy of high trust.
Miles & More: Brand overview
In 1993, Miles & More was established on January 1st by Lufthansa as a loyalty program for frequent flyers. This initiative marked a significant milestone in Lufthansa’s marketing strategy, aiming to retain customers and enhance their loyalty. Initially, participants could accumulate miles from flights and redeem them for free tickets and class upgrades.
1995, the program expanded its partner network, incorporating other airlines, hotels, and car rental companies. This expansion significantly increased the opportunities for members to earn and spend miles, making the program more appealing to a broader range of travelers.
In 1997, Lufthansa introduced a tiered membership system: Frequent Traveller, Senator, and HON Circle. Each level offered additional privileges, encouraging members to fly more frequently with Lufthansa and its partners.
In 2000, Miles & More launched its credit card in collaboration with financial institutions. This card enabled members to earn miles through everyday purchases, greatly expanding the way to accumulate miles outside travel.
In 2005, the program became the official loyalty program for all Lufthansa Group airlines, including Swiss International Air Lines and Austrian Airlines. This expansion extended the program’s reach and increased its membership base.
In 2008, an online shop was introduced where members could redeem their miles for various goods and services unrelated to travel. This provided additional options for utilizing accumulated miles.
2010, the “Mileage Pooling” feature was introduced, allowing family members to combine their miles. This enhancement made the program more attractive to family travelers.
In 2013, celebrating its 20th anniversary, it underwent significant restructuring. An independent company, Miles & More GmbH, was established to operate the program, although it remained part of the Lufthansa Group.
2015, a mobile app was released, enabling members to manage their accounts, check mile balances, and book rewards through their smartphones.
In 2017, the program updated its mileage accrual system, making it more transparent and tied to the ticket price rather than the flight distance.
2018, the program celebrated its 25th anniversary by launching several special promotions and offering special offers to members. New partnerships and opportunities for mile redemption were also introduced.
In 2020, the company adapted to the changing conditions of the airline industry, offering members more flexibility in using and extending the validity of their miles.
Meaning and History
What is Miles & More?
This is Europe’s largest frequent flyer loyalty program, established by the Lufthansa Group. The program stands out for its extensive partnerships, including Star Alliance airlines and numerous hotels, car rental companies, and retail partners. A key feature is its status system (Frequent Traveller, Senator, HON Circle), which gives elite members privileges at airports and on board flights.
1993 – today
The Miles & More logo is based on the name of the company it represents. The large inscription catches the eye and stands out well against any background: it adorns the liveries of the brand’s aircraft, serves as a recognizable sign in airports worldwide, and acts as an effective promotional tool. The emblem is divided into two zones:
- Individual (with its name in the brand’s style);
- Parent (with the name of the company to which the airline belongs).
The upper inscription is in bold font, mixing upper and lower case letters. The letters are very expressive and massive, hinting at the reliability and stability of the aviation brand. Its limitless perspective is demonstrated in the ampersand “&,” which resembles an inverted infinity symbol. This signifies continuous development and constant air travel.
The lower half of the Miles & More logo features the Lufthansa emblem. This confirms the carrier’s origin – it is a subsidiary of the well-known airline, created as a separate project and established as an independent brand. The round emblem depicts a stylized bird soaring upwards, symbolizing flight, freedom of movement, high speed, and professionalism, fitting perfectly with the aviation company’s concept. Next to it is the company’s name.
Both inscriptions are executed in the same style—bold and grotesque, with perfectly balanced, rounded, and angular elements. The capital and lowercase glyphs balance each other well, presenting the brand as proper, responsible, and serious. This meticulous attention to the font indicates that the carrier strictly adheres to flight schedules and is responsible for passenger comfort, offering premium services and bonus miles.
