Miles & More Logo

Miles & More LogoMiles & More Logo PNG

The Miles & More logo symbolizes excellence and comfort in the world of air travel. It’s two-tiered lettering, consisting of the words “Miles & More” emblazoned with an “&” in blue and bold typeface, is instantly eye-catching and associated with endless travel opportunities and loyalty bonuses.

The bottom of the logo is an additional symbol, a circle, with a flying bird to the left, in blue. This sign perfectly harmonizes with the main inscription, creating a single stylish element.

“Miles & More” is not just a brand but a world of possibilities for those who love to travel. Lufthansa created this destination to appreciate and reward the loyalty of its customers by allowing them to earn bonus miles for every flight. This allows them to cut travel costs, gain access to premium services, and redeem miles for other bonuses.

The Miles & More emblem symbolizes the endless possibilities of travel and transportation and is a symbol of the reliability and comfort that Lufthansa offers. Its stylish design reflects elegance, high quality, and prestige.

The company’s identity is to create an uncompromising culture of service and comfort for its customers, and the visual identity is a reliable symbol of this philosophy.

Miles & More: Brand overview

Founded:1 January 1993
Founder:Lufthansa Group
Neu-Isenburg, Germany
Lufthansa’s Miles & More, which also serves other airlines within the Star Alliance, is a frequent flyer program launched in 1993. This initiative was introduced as a strategy to incentivize and reward regular travelers. Members of Miles & More accrue points or miles when they fly with any of the participating airlines, which include Lufthansa, Austrian Airlines, SWISS, Brussels Airlines, and other Star Alliance members.

The accumulated miles offer members a range of rewards, such as complimentary flights, upgrades, and other benefits. Several membership levels within the program, with names like Frequent Traveler and Senator, each bringing its own set of privileges. The base membership is free, with elevated tiers offering additional advantages like bonus miles, access to exclusive lounges, priority services, and more.

In Miles & More, the accrued miles don’t reach an expiration date, but any accounts showing no activity over 18 months will be deactivated automatically. Earning miles isn’t limited to flights; members can also accumulate points through hotel accommodations, car rentals, availing financial services, and other partner collaborations.

As of 2022, the program boasts a worldwide membership of over 18 million individuals. To assist members in managing their accounts, redeeming rewards, and monitoring their miles, Miles & More provides various tools and apps. Other services offered by the program include:

  • Digital membership cards.
  • Reminders for mileage expiration.
  • Facilitation of account transfers.
  • Mile auctions.

Meaning and History

Miles & More Logo History

Miles & More color codes

Dark Navy BlueHex color:#000066
RGB:0 0 102
CMYK:100 100 0 60
Pantone:PMS 2745 C