Miles & More Logo PNG
The Miles & More logo signifies the practicality and comfort provided by the renowned German company Lufthansa. The dual emblem highlights their close connection, showing customers that this is an experienced and professional airline worthy of high trust.
Miles & More was launched by Lufthansa on January 1, 1993, as a frequent flyer program. At the start, members earned miles from flights and used them for free tickets or cabin upgrades. The program became a central part of Lufthansa’s customer retention policy, giving regular passengers a structured reason to remain within the airline’s network.
In 1995, Miles & More expanded beyond flights by adding airline partners, hotels, and car rental companies. In 1997, it introduced membership tiers: Frequent Traveler, Senator, and HON Circle. The tier system gave regular travelers access to higher benefits depending on flight activity and status level.
In 2000, Miles & More launched its credit card in partnership with financial institutions, allowing members to earn miles on everyday purchases. In 2005, it became the loyalty program for all Lufthansa Group airlines, including Swiss International Air Lines and Austrian Airlines. In 2008, an online shop was added, letting members redeem miles for non-travel products and services.
In 2010, the program introduced mileage pooling for families. In 2013, its 20th anniversary brought a restructuring, with Miles & More GmbH created to manage the program while remaining part of the Lufthansa Group. A mobile app followed in 2015. In 2017, mileage earning became more closely tied to ticket price. In 2018, the program marked 25 years with promotions and new partners, while 2020 brought more flexible mileage use and validity rules.
Meaning and History
What is Miles & More?
This is Europe’s largest frequent flyer loyalty program, established by the Lufthansa Group. The program stands out for its extensive partnerships, including Star Alliance airlines and numerous hotels, car rental companies, and retail partners. A key feature is its status system (Frequent Traveler, Senator, HON Circle), which gives elite members privileges at airports and on board flights.
1993 – today
The Miles & More logo is based on the name of the company it represents. The large inscription catches the eye and stands out well against any background: it adorns the liveries of the brand’s aircraft, serves as a recognizable sign in airports worldwide, and acts as an effective promotional tool. The emblem is divided into two zones:
- Individual (with its name in the brand’s style);
- Parent (with the name of the company to which the airline belongs).
The upper inscription is in bold font, mixing uppercase and lowercase letters. The letters are very expressive and large, hinting at the aviation brand’s reliability and stability. Its limitless perspective is demonstrated in the ampersand “&,” which resembles an inverted infinity symbol. This signifies continuous development and constant air travel.
The lower half of the Miles & More logo features the Lufthansa emblem. This confirms the carrier’s origin; it is a subsidiary of the well-known airline, created as a separate project and established as an independent brand. The round emblem depicts a stylized bird soaring upward, symbolizing flight, freedom of movement, high speed, and professionalism, and it fits perfectly with the aviation company’s concept. Next to it is the company’s name.
Both inscriptions are executed in the same bold, grotesque style, with perfectly balanced, rounded, and angular elements. The capital and lowercase glyphs balance each other well, presenting the brand as proper, responsible, and serious. This meticulous attention to the font indicates that the carrier strictly adheres to flight schedules and is responsible for passenger comfort, offering premium services and bonus miles.