major airlines Logos and Brands

The plural form in the title “Major Airlines” allows us to cover several flagship carriers and compare their visual identities in the context of competition. The Star Alliance, SkyTeam, and oneworld alliances bring together the world’s largest airlines, and the members’ emblems are complemented by the alliance logos on the fuselage. British Airways, Air France-KLM, Qantas, Cathay Pacific, and Japan Airlines represent different traditions of aviation branding, from the classic British model to minimalist Japanese aesthetics. This section provides an overview of the visual symbols of the leading carriers that manage transcontinental air traffic.