Market research Logos and Brands

Field and desk market research conducted by specialized agencies defines the content of the Market Research section. Ipsos, Kantar, GfK, YouGov, and Qualtrics collect primary data through surveys, focus groups, consumer panels, and big data analysis. Unlike Market Analysis, which has a consulting bias, Market Research focuses on companies that generate source information about consumer preferences, habits, and intentions. The research companies listed in this section are a symbol of the reliability of the data brands use to launch products, set prices, and run advertising campaigns.