men Logos and Brands

The Men section features content targeting male audiences in fashion, grooming, fragrances, and accessories. Gillette with its razor systems, Old Spice with its deodorants, Hugo Boss with its men’s suits, and Tom Ford with its fragrance line all target men as their target consumers. Men’s magazines (GQ, Esquire) and specialized men’s clothing retailers may also be present. The logos in this section convey different interpretations of masculinity, from classic elegance to athletic energy. The category brings together brands where gender orientation towards a male audience is a determining factor in positioning.